Is dell 2 in 1 laptop profitable to sell on Amazon United States?

The niche generates $3.4M/yr across 44 tracked products. 26 of 28 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the dell 2 in 1 laptop niche?

5 brands and 151 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dell 2 in 1 laptop?

Top complaints mined from reviews: Advertised Vs Actual Product, Touch/Button Controls, Quality-Overall. The return rate is 1.3%.

When does demand for dell 2 in 1 laptop peak?

Demand peaks in Jul–Aug–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the dell 2 in 1 laptop niche?

Listings span $77.63–$2176.09; the average listing price is $1061.21 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.

dell 2 in 1 laptop

Worth a look

Shows a thin review moat (33 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Review moat

Incredible32.52

avg incumbent reviews — the moat a new listing must climb

Market size

Incredible$3.4M

$3.4M/yr · 791K searches

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Growth

Good+21.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$77.63–$2176.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$1061.21

avg listing price — sweet spot $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, dell 2 in 1 laptop is a $3.4M/yr Amazon United States market (791K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dell 2 in 1 laptop market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $3.2M–$4.2M; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,471
Page quality: 0%
Prime: 27%
Sponsored: 55%
Out of stock: 6.1%
Avg brand age: 27 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

5 rising

Sellers

151

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

Lenovo90%
ME2 MichaelElectronics24%
ist computers3%
Dell2%
Smatree1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +21.7% search growth over the last 90 days.

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top dell 2 in 1 laptop search terms

lenovo yoga 7i252K/yr +30.1%0.4% conv.
lenovo yoga 9i146K/yr -0.8%0.2% conv.
lenovo ideapad slim 568K/yr +129.5%0.2% conv.
lenovo yoga 770K/yr -6.0%0.1% conv.
lenovo ideapad flex 534K/yr +19.4%0.1% conv.
ideapad slim 327K/yr +13.6%0.1% conv.
lenovo yoga 7 2 in 128K/yr -21.1%0.4% conv.
lenovo yoga slim 7x22K/yr +27.1%0.3% conv.
lenovo 2 in 117K/yr +84.2%0.0% conv.
dell 2 in 1 touchscreen laptop25K/yr -7.1%0.0% conv.

All search terms

Top dell 2 in 1 laptop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lenovo Yoga 7i 2-in-1 Laptop 16 2K Touchscreen Display Core Ultra 7 155U (Up to 4.80 GHz) 16GB DDR5 1TB PCIe SSD Wi-Fi 6E Backlit KB FP Reader TB 4 Webcam Keypad PDG HDMI Win 11 Pro

Lenovo$810.244.6★220 rev

Lenovo 2025 IdeaPad Slim 5 Laptop 16 WUXGA 1920 x 1200 AMD Ryzen AI 7 350 AMD Radeon 860M Graphics 16GB DDR5 512GB SSD Wi-Fi 7 Windows 11 Pro Bluetooth 5.4 Backlit KB 1080p + IR Camera Touchscreen

Lenovo$754.195.0★5 rev

Lenovo$641.654.3★55 rev

Lenovo Yoga 7 2-in-1 Laptop 14AKP10 - AMD Ryzen AI 5 340 Copilot PC - 14 WUXGA OLED Touch Display 16GB Memory 1TB SSD Yoga Pen Wi-Fi 7 FP Reader and Win 11 Home 83JR0003US

Lenovo$858.864.4★14 rev

Lenovo Slim 7i Aura Edition - 2025 - Copilot+ PC - Core Ultra 7 Processor 256V - 14 WUXGA OLED Display - 16 GB Memory - 1 TB Storage - Luna Grey

Lenovo$1080.824.4★66 rev

Newest

by launch date

Lenovo Yoga Slim 7X AI PC Laptop 14.5 3K OLED 90Hz Touch Snapdragon X Elite 12-Core 45 Tops NPU 16GB LPDDR5X 1TB SSD Win 11 Pro WiFi 7 Backlit KB FHD IR Cam with E-Shutter

Lenovo$1014.106 rev

2mo ago

Lenovo 2026 IdeaPad Slim 3 Laptop - Intel Core i5-13420H 15.3 FHD Anti-Glare Display 16GB DDR5 RAM 256GB SSD Office 365 AI-Powered Copilot Lightweight for Students & Professionals Slate

Lenovo$630.7617 rev

3mo ago

Lenovo Yoga 7i 2 in 1 Laptop Touchscreen Computer 16 2K IPS Touch Screen Convertible Copilot+ AI PC Intel Core Ultra 5 16GB DDR5 1TB SSD Windows 11 Pro Backlit Keyboard Fingerprint Thunderbolt

Lenovo$1206.002 rev

4mo ago

Lenovo IdeaPad Slim 5i 16 Touchscreen Laptop Intel Core 7 240H WUXGA (1920 x 1200) Windows 11 Home 16GB RAM 1TB SSD Backlit Keyboard Cosmic Blue - 83J1002KUS

Lenovo$770.741 rev

5mo ago

Lenovo Yoga 7i 2-in-1 16 2K Touchscreen Laptop Intel Ultra 5 226V 16GB LPDDR5X 1.5TB Storage(512GB SSD & 1TB Docking Station) Intel Arc Graphics Backlit Keyboard Fingerprint Win 11 Gray

Lenovo$997.181 rev

5mo ago

What buyers say about dell 2 in 1 laptop

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Best quality”

Value For Money14%

“Worth it”

Design-Overall8%

“well built”

Touch/Button Controls7%

“great touch sensor”

Advertised Vs Actual Product7%

“works as it should”

Ease Of Use6%

“easy to use”

Assembly/Installation5%

“setup is brilliant”

Battery Life5%

“Battery life is solid”

Weight Light4%

“It's lighter than my other computer”

Display Resolution3%

“The screen is awesome”

What buyers complain about

Advertised Vs Actual Product13%

“False advertisement”

Touch/Button Controls9%

“Poor quality touch screen”

Quality-Overall8%

“I expected far better quality control”

Computation Performance8%

“cpu usage is at a constant 100% even with nothing open so it struggles to even run a web page”

Compatibility-Overall6%

“Good build, not widely compatible”

Functionality-Overall6%

“noy working”

Charging5%

“I feel the battery life is not reliable”

Camera Quality5%

“camera is low quality”

Weight Heavy3%

“A little heavier than expected”

Durability3%

“Finger print reader failed in just over a year”

Top return reasons

Functionality-Overall14%

Advertised Vs Actual Product10%

Size-Overall10%

Value For Money8%

Weight Heavy6%

Computation Performance5%

Defective Material/Parts5%

Compatibility-Overall4%

Software/Application4%

Touch Screen4%

Common questions

Is dell 2 in 1 laptop profitable to sell on Amazon United States?: The niche generates $3.4M/yr across 44 tracked products. 26 of 28 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the dell 2 in 1 laptop niche?: 5 brands and 151 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dell 2 in 1 laptop?: Top complaints mined from reviews: Advertised Vs Actual Product, Touch/Button Controls, Quality-Overall. The return rate is 1.3%.
When does demand for dell 2 in 1 laptop peak?: Demand peaks in Jul–Aug–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the dell 2 in 1 laptop niche?: Listings span $77.63–$2176.09; the average listing price is $1061.21 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.