Defender Security Camera System

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

1.2%

Market size, estimated

$238Ka year

Peak month

November1.5× the quietest month

Top search term

defender security camera system57K searches a year

Listings sell for $272.25 on average, from $20.83 to $976.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $272.25 that is $0 to $27K a year per listing.

Average price

$272.25above the $15 to $100 sweet spot

Price range

$20.83–$976.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$27K

Returns

3.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #1,206 within Video Surveillance. It carries 233 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

89%

Out of stock, average day

13.9%

Average rank

#1,206in Video Surveillance

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

233per listing

Listings tracked

28

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months