Decimator
FailPrices span $97.75–$1531.56, mostly outside the sweet spot, so Decimator is a Fail.
- Flapen Score
- 45 / 100Top 41% of 8,347 Electronics niches · +2 vs the category median of 4345
- Market size
- $310K/yr27K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 83 sellers
Flapen Score
Decimator against its category
The dotted line is the Electronics average. Past it, Decimator is stronger. Inside it, weaker.
Market
The Decimator market on Amazon at a glance
Shoppers on Amazon United States searched for Decimator 27K times last year and spent an estimated $310K. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $310Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- decimator19K searches a year
02 · Price
A sale here is worth $350.92.
Listings sell for $350.92 on average, from $97.75 to $1531.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $350.92 that is $0 to $35K a year per listing.
- Average price
- $350.92above the $15 to $100 sweet spot
- Price range
- $97.75–$1531.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$35K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #1,110 within Video Converters. It carries 67 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 42%
- Out of stock, average day
- 15.0%
- Average rank
- #1,110in Video Converters
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 67per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Decimator products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Decimator 12G-CROSS 4K HDMI/SDI Cross Converter with Scaling and Frame Rate Conversion
- Price
- $632.96
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6y ago

Decimator MD-LX HDMI/SDI Bidirectional Converter with Deluxe Bundle (5 Items)
- Price
- $147.43
- Rating
- 3.1/5
- Reviews
- 3
- Age
- 5y ago

Decimator DMON-Quad 4-Channel 3G/HD/SD-SDI Quad Split Multiviewer with HDMI Outputs
- Price
- $351.44
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 9y ago

Decimator MD-HX HDMI and SDI Cross Converter with Scaling & Frame Rate Conversion
- Price
- $356.19
- Rating
- 4.8/5
- Reviews
- 323
- Age
- 11y ago

Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 14 D(M) US
- Price
- $182.65
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 4y ago
Trending
estimated 90-day click momentum
Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 8 D(M) US
- Price
- $98.13
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 4y ago

Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 14 D(M) US
- Price
- $182.65
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 4y ago

Reebok Work ATR Decimator Work Mens Boot 11 2E US Black
- Price
- $97.75
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe - BCJC0SPW131 10 D(M) US
- Price
- $122.36
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 4y ago

Decimator 12G-CROSS 4K HDMI/SDI Cross Converter with Scaling and Frame Rate Conversion
- Price
- $632.96
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6y ago
Newest
by launch date
Decimator MD-LX HDMI/SDI Bidirectional Converter (4-Pack) with 4X HDMI Cables
- Price
- $528.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Decimator MD-LX x2 with 2 HDMI Cables
- Price
- $256.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Reebok Work ATR Decimator Work Mens Boot 11 2E US Black
- Price
- $97.75
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Kellards Decimator MD-LX HDMI/SDI Bidirectional Converter (2 Pack)
- Price
- $233.01
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago

Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 14 D(M) US
- Price
- $182.65
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
83
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
6%
- Decimator51%
- Excuty20%
- Cody James10%
- StreamEye6%
- Blackmagic Design3%
- Kellards3%
- Open — no brand owns it (3 brands, 6%)
Demand
Decimator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Decimator search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- decimator19K/yr
- decimator md-hx6K/yr
- decimator md-lx3K/yr
Reviews and returns
What reviews say buyers love and hate about Decimator
We read the reviews and the return reasons for every product selling here.
“Color loss using the S-Video option”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decimator questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









