Is decimator profitable to sell on Amazon United States?

The niche generates $310K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (45/100).

How competitive is the decimator niche?

9 brands and 83 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in decimator?

Top complaints mined from reviews: Color. The return rate is 2.4%.

When does demand for decimator peak?

Demand peaks in Oct; the busiest month runs 1.5× the quietest.

What does it cost to enter the decimator niche?

Listings span $97.75–$1531.56; the average listing price is $350.92 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.

decimator

Skip it

Prices mostly outside the sweet spot ($97.75–$1531.56) — this niche doesn't clear our bar today.

Review moat

Incredible66.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good$310K

$310K/yr · 27K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Avg price

Bad$350.92

avg listing price — sweet spot $15–$100

Price range

Bad$97.75–$1531.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, decimator is a $310K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

decimator market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $351K–$439K; units × avg price
Conversion rate: 3.3%
Avg BSR: #1,110
Page quality: 0%
Prime: 42%
Sponsored: 42%
Out of stock: 15.0%
Avg brand age: 54 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Decimator51%
Excuty20%
Cody James10%
StreamEye6%
Blackmagic Design3%
Kellards3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +9.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.5×

Open Trend

Top decimator search terms

decimator19K/yr +12.7%1.4% conv.
decimator md-hx6K/yr +22.8%1.6% conv.
decimator md-lx3K/yr -31.1%5.4% conv.

All search terms

Top decimator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Decimator 12G-CROSS 4K HDMI/SDI Cross Converter with Scaling and Frame Rate Conversion

Excuty$632.964.8★26 rev

Decimator MD-LX HDMI/SDI Bidirectional Converter with Deluxe Bundle (5 Items)

Decimator$147.433.1★3 rev

Decimator DMON-Quad 4-Channel 3G/HD/SD-SDI Quad Split Multiviewer with HDMI Outputs

Decimator$351.444.5★67 rev

Decimator MD-HX HDMI and SDI Cross Converter with Scaling & Frame Rate Conversion

Decimator$356.194.8★323 rev

Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 14 D(M) US

Cody James$182.653.5★15 rev

Newest

by launch date

Decimator MD-LX HDMI/SDI Bidirectional Converter (4-Pack) with 4X HDMI Cables

StreamEye$528.290 rev

7mo ago

Decimator MD-LX x2 with 2 HDMI Cables

StreamEye$256.800 rev

8mo ago

Reebok Work ATR Decimator Work Mens Boot 11 2E US Black

Reebok$97.7531 rev

1y ago

Kellards Decimator MD-LX HDMI/SDI Bidirectional Converter (2 Pack)

Kellards$233.015 rev

3y ago

Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 14 D(M) US

Cody James$182.6515 rev

4y ago

What buyers say about decimator

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Great Product”

Signal Strength25%

“Awesome for checking signals in a broadcast environment”

Value For Money25%

“this is the best 200 bucks I have ever spent”

What buyers complain about

Color100%

“Color loss using the S-Video option”

Top return reasons

Compatibility-Overall21%

Functionality-Overall19%

Value For Money9%

Connectivity-Overall8%

Defective Material/Parts8%

Size-Overall6%

Product Condition6%

Advertised Vs Actual Product6%

Noise Level4%

Durability2%

Common questions

Is decimator profitable to sell on Amazon United States?: The niche generates $310K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (45/100).
How competitive is the decimator niche?: 9 brands and 83 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in decimator?: Top complaints mined from reviews: Color. The return rate is 2.4%.
When does demand for decimator peak?: Demand peaks in Oct; the busiest month runs 1.5× the quietest.
What does it cost to enter the decimator niche?: Listings span $97.75–$1531.56; the average listing price is $350.92 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.