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50

decals for tumblers

Worth a look

Shows low returns (0.6%), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 26Conversion 16Competition 86Returns 97Price range 66Avg price 43Brand share 96Review moat 56Quality gap 24

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Good$2.30–$39.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,248.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.17

avg listing price — sweet spot $15–$100

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$48K

$48K/yr · 350K searches

According to Flapen's Amazon United States niche tracking, decals for tumblers is a $48K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

decals for tumblers market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$45K–$56K
units × avg price
Conversion rate
1.2%
Avg BSR
#384
Page quality
0%
Prime
80%
Sponsored
88%
Out of stock
3.5%
Avg brand age
26 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

57

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

29%

Top 20: 61%

Open market

61%

  • Eoaod11%
  • LakoArt7%
  • AFRITEE6%
  • Puraesla6%
  • Kedikamodi5%
  • Humyoun4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Top decals for tumblers search terms

  • stickers for cups46K/yr
  • cup stickers45K/yr
  • decals for tumblers51K/yr
  • tumbler stickers41K/yr
  • stickers for cups waterproof17K/yr
  • cup decals24K/yr
  • tumbler decals18K/yr
  • stickers for tumblers waterproof14K/yr
  • vinyl decals for tumblers13K/yr
  • cup decals for tumblers8K/yr
All search terms

Top decals for tumblers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about decals for tumblers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“AWESOME QUALITY”

Adhesion/Stickiness11%

“Easy to stick”

Advertised Vs Actual Product10%

“As Described”

Value For Money8%

“Cant beat the price”

Color6%

“Colors are amazing”

Size-Overall3%

“not too small”

Fun/Entertainment Experience3%

“Very fun”

Design-Overall3%

“Variety of designs”

Ease Of Use3%

“Easy to use”

Print Quality3%

“Great prints”

What buyers complain about

Size-Overall19%

“is too big”

Adhesion/Stickiness15%

“Not very sticky”

Quality-Overall8%

“Low quality”

Value For Money8%

“for the price and amount I don't even care”

Advertised Vs Actual Product8%

“Incorrect description”

Print Quality5%

“Print quality is low”

Durability5%

“Not durable at all”

Color4%

“The color was a little bit off”

Ease Of Use2%

“Cannot use”

Water Resistance2%

“Not suitable for water bottles”

Top return reasons

Size-Overall31%
Advertised Vs Actual Product22%
Adhesion/Stickiness15%
Value For Money8%
Quality-Overall4%
Design-Overall3%
Defective Material/Parts3%
Color3%
Functionality-Overall1%
Display Colors1%

Common questions

Is decals for tumblers profitable to sell on Amazon United States?
The niche generates $48K/yr across 64 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the decals for tumblers niche?
50 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in decals for tumblers?
Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.6%.
When does demand for decals for tumblers peak?
Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the decals for tumblers niche?
Listings span $2.30–$39.42; the average listing price is $11.17 (sweet spot $15–$100). The average incumbent carries 1,248 reviews — the moat a new listing must climb.