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Dc 12v Power Cord

Fail

Prices span $5.49–$15.07, mostly outside the sweet spot, so Dc 12v Power Cord is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$83K/yr78K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
61%top-5 click share · 15 brands · 17 sellers

Flapen Score

Dc 12v Power Cord against its category

The dotted line is the Electronics average. Past it, Dc 12v Power Cord is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dc 12v Power Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Dc 12v Power Cord 78K times last year and spent an estimated $83K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
11.1%
Market size, estimated
$83Ka year
Peak month
August1.8× the quietest month
Top search term
dc 12v power cord40K searches a year

02 · Price

A sale here is worth $9.63.

Listings sell for $9.63 on average, from $5.49 to $15.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.63 that is $2K to $5K a year per listing.

Average price
$9.63under the $15 to $100 sweet spot
Price range
$5.49–$15.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #16 within Power Accessories. It carries 1,243 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#16in Power Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,243per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dc 12v Power Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

13%

  • Brand 136%
  • Brand 214%
  • Brand 314%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (9 brands, 13%)

Demand

Dc 12v Power Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Dc 12v Power Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dc 12v power cord40K/yr
  • dc in 12v power cord23K/yr
  • dc 12 volt power cord5K/yr
  • 12v dc power cord4K/yr
  • dc-12v power cord3K/yr
  • 12 v dc power cord2K/yr

Reviews and returns

What reviews say buyers love and hate about Dc 12v Power Cord

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
23%of negative reviews mention “Durability”
4.6%of orders come back
“Failed after 4 months”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dc 12v Power Cord questions

Answered from the same tracked data.