Is cupkin sticker book profitable to sell on Amazon United States?

The niche generates $89K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (40/100).

How competitive is the cupkin sticker book niche?

11 brands and 81 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in cupkin sticker book?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 1.0%.

When does demand for cupkin sticker book peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the cupkin sticker book niche?

Listings span $6.51–$16.60; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 3,102 reviews — the moat a new listing must climb.

cupkin sticker book

Skip it

Prices mostly outside the sweet spot ($6.51–$16.60) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.67

avg listing price — sweet spot $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,102.33

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Market size

Bad$89K

$89K/yr · 72K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$6.51–$16.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, cupkin sticker book is a $89K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

cupkin sticker book market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $85K–$107K; units × avg price
Conversion rate: 11.5%
Avg BSR: #388
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

CUPKIN32%
Workman Publishing22%
ZICOTO14%
Melissa & Doug10%
Benresive6%
Spy & Stick4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — +1.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top cupkin sticker book search terms

animal sticker book37K/yr +2.5%3.1% conv.
eyelike sticker books13K/yr -18.6%4.0% conv.
animal sticker books5K/yr +23.4%1.7% conv.
sticker book animals5K/yr +9.9%2.5% conv.
eye like stickers books5K/yr +4.2%3.8% conv.
eyelike stickers5K/yr -14.7%2.1% conv.
eyelike2K/yr +116.5%0.2% conv.

All search terms

Top cupkin sticker book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Animals Habitat 500+ Kids Sticker Book by Cupkin Toddler Airplane Travel Activity Coloring and Sticker Book Road Trip Essentials 12 Coloring Pages + 12 Scenes for Ages 28 Years

CUPKIN$16.434.8★6,625 rev

ZICOTO Fun Sticker Book for Toddlers 2-4 Years - Perfect Kids Activity Book with Beautiful Stickers & 12 Themes for Entertaining Girls & Boys 4-8 While Traveling - Incl. Animal and Coloring Pages

ZICOTO$8.134.8★454 rev

Eyelike Stickers: Animals

Workman Publishing$6.514.7★5,657 rev

Eyelike Stickers: Ocean

Workman Publishing$6.534.6★2,410 rev

Benresive Reusable Sticker Book for Toddlers Stickers for Kids Travel Toys for Arts & Crafts Activities Birthday Gift for Boys & Girls Animals Dinosaurs Insects Themes

Benresive$10.674.6★1,494 rev

Newest

by launch date

Zartores 500+ Sticker Book for Kids Coloring & Activity Sticker Book Toddler Airplane Travel Toys Gifts Road Trip Essentials Screen Free Quiet Games 12 Coloring Pages 12 Scenes - Animal

Zartores$11.2328 rev

2mo ago

Spy & Stick - A Sticker I Spy Book - Animals (12 Habitats 350 Stickers 12 Fact Pages) Kids Games Seek and Find Crafts Activity Animal Lover Gift Travel Essential Ages 5+

Spy & Stick$14.9152 rev

6mo ago

QUOKKA Sticker Book for Kids Ages 3-5 Wild Animals Toddler Activity Book Draw and Stick Creative Workbook with 500+ Stickers Create Your Own Scenes for Travel Quiet Time Play

Quokka$14.86202 rev

6mo ago

ZICOTO Fun Sticker Book for Toddlers 2-4 Years - Perfect Kids Activity Book with Beautiful Stickers & 12 Themes for Entertaining Girls & Boys 4-8 While Traveling - Incl. Animal and Coloring Pages

ZICOTO$8.13454 rev

2y ago

Kalysky Find the Animal Sticker Book for Kids Ages 4-8

Kalysky$8.80450 rev

2y ago

What buyers say about cupkin sticker book

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience38%

“Entertaining for toddlers”

Quality-Overall11%

“Good quality”

Color6%

“accurate colors”

Value For Money6%

“Best value”

Adhesion/Stickiness5%

“They stick well”

Gifting Purpose5%

“Fun gift”

Educational-Overall4%

“Educational & fun”

Ease Of Use4%

“Easy to use”

Durability2%

“Hold up well”

Strength2%

“the book is sturdy”

What buyers complain about

Size-Overall10%

“This sticker book is too large for a restaurant table”

Adhesion/Stickiness10%

“Stickers fall off”

Smell8%

“Strong chemical smell”

Value For Money8%

“The price at $16 is a little high”

Ease Of Use7%

“can sometimes be tricky to take off”

Durability4%

“They broke apart when trying to take them off”

Quality-Overall4%

“AI junk”

Recycle/Reuse3%

“Not reusable stickers”

Strength3%

“These stickers are too delicate”

Design-Overall2%

“The cover artwork layout is really poorly designed with several misspellings”

Top return reasons

Size-Overall42%

Adhesion/Stickiness13%

Value For Money10%

Advertised Vs Actual Product9%

Recycle/Reuse6%

Product Condition4%

Smell3%

Quality-Overall2%

Gifting Purpose2%

Thin1%

Common questions

Is cupkin sticker book profitable to sell on Amazon United States?: The niche generates $89K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (40/100).
How competitive is the cupkin sticker book niche?: 11 brands and 81 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in cupkin sticker book?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 1.0%.
When does demand for cupkin sticker book peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the cupkin sticker book niche?: Listings span $6.51–$16.60; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 3,102 reviews — the moat a new listing must climb.