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Cord Wrap

Fail

Prices span $3.42–$14.76, mostly outside the sweet spot, so Cord Wrap is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$117K/yr208K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
44%top-5 click share · 27 brands · 42 sellers

Flapen Score

Cord Wrap against its category

The dotted line is the Electronics average. Past it, Cord Wrap is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cord Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Cord Wrap 208K times last year and spent an estimated $117K. The top 5 brands take 53% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
7.4%
Market size, estimated
$117Ka year
Peak month
January1.9× the quietest month
Top search term
cord wrap90K searches a year

02 · Price

A sale here is worth $7.56.

Listings sell for $7.56 on average, from $3.42 to $14.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.56 that is $4K to $6K a year per listing.

Average price
$7.56under the $15 to $100 sweet spot
Price range
$3.42–$14.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #42 within Accessories & Supplies. It carries 13,029 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.8%
Average rank
#42in Accessories & Supplies
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
13,029per listing
Listings tracked
34

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cord Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

42

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

44%

Top 20: 85%

Open market

43%

  • Brand 115%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Cord Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Cord Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cord wrap90K/yr
  • cord wraps65K/yr
  • cord wrapper15K/yr
  • cord wraps for electrical cords20K/yr
  • cord wrap organizer6K/yr
  • cord wrappers4K/yr
  • cord wrapper for cables2K/yr
  • cord organizer wrap3K/yr
  • cord organizer wraps3K/yr

Reviews and returns

What reviews say buyers love and hate about Cord Wrap

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Adhesion/Stickiness”
1.4%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cord Wrap questions

Answered from the same tracked data.