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Cord Retractor

Maybe

Products sell for $25.80 on average, inside the sweet spot. But shoppers spend an estimated $51K a year here, so Cord Retractor is a Maybe.

Flapen Score
54
54 / 100
Top 11% of 8,347 Electronics niches · +11 vs the category median of 43
Market size
$51K/yr67K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
40%top-5 click share · 33 brands · 40 sellers

Flapen Score

Cord Retractor against its category

The dotted line is the Electronics average. Past it, Cord Retractor is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cord Retractor market on Amazon at a glance

Shoppers on Amazon United States searched for Cord Retractor 67K times last year and spent an estimated $51K. The top 5 brands take 59% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
2.9%
Market size, estimated
$51Ka year
Peak month
January1.6× the quietest month
Top search term
cable retractor24K searches a year

02 · Price

A sale here is worth $25.80.

Listings sell for $25.80 on average, from $5.68 to $151.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.80 that is $0 to $3K a year per listing.

Average price
$25.80inside the $15 to $100 sweet spot
Price range
$5.68–$151.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #219 within Accessories & Supplies. It carries 1,407 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#219in Accessories & Supplies
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
1,407per listing
Listings tracked
44

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cord Retractor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

40

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

40%

Top 20: 81%

Open market

34%

  • Brand 119%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Cord Retractor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Cord Retractor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable retractor24K/yr
  • cord retractor19K/yr
  • make any cord retractable9K/yr
  • vr cable management8K/yr
  • vr cable pulley3K/yr
  • vr pulley system3K/yr

Reviews and returns

What reviews say buyers love and hate about Cord Retractor

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Durability”
1.5%of orders come back
“Broke easily”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cord Retractor questions

Answered from the same tracked data.