Computer
MaybeShoppers spend an estimated $8.5M a year here. But prices span $129.06–$869.00, mostly outside the sweet spot, so Computer is a Maybe.
- Flapen Score
- 50 / 100Top 21% of 8,347 Electronics niches · +7 vs the category median of 4350
- Market size
- $8.5M/yr3.3M searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 35%top-5 click share · 10 brands · 143 sellers
Flapen Score
Computer against its category
The dotted line is the Electronics average. Past it, Computer is stronger. Inside it, weaker.
Market
The Computer market on Amazon at a glance
Shoppers on Amazon United States searched for Computer 3.3M times last year and spent an estimated $8.5M. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $8.5Ma year
- Peak month
- October2.9× the quietest month
- Top search term
- desktop computers windows 111.0M searches a year
02 · Price
A sale here is worth $348.46.
Listings sell for $348.46 on average, from $129.06 to $869.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $348.46 that is $87K to $174K a year per listing.
- Average price
- $348.46above the $15 to $100 sweet spot
- Price range
- $129.06–$869.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $87K–$174K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #147 within Computers & Tablets. It carries 369 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 59%
- Out of stock, average day
- 5.6%
- Average rank
- #147in Computers & Tablets
- Average rating
- 4.09 starsAmazon United States average 4.42 stars
- Average reviews
- 369per listing
- Listings tracked
- 61
04 · Newcomers
19 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Computer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dell Optiplex 9020 Desktop Computer PC Intel Quad-Core i5 500GB HDD Storage 8GB DDR3 RAM WiFi 20 in Monitor RGB Productivity Bundle Windows 11 Pro (Renewed)
- Price
- $185.05
- Rating
- 3.7/5
- Reviews
- 1,103
- Age
- 6y ago

Dell Optiplex 3060 Desktop Computer | Intel i5-8500 (3.2) | 32GB DDR4 RAM | 1TB SSD Solid State | Built in WiFi | Bluetooth | Windows 11 Professional | Home or Office PC (Renewed)
- Price
- $337.62
- Rating
- 4.2/5
- Reviews
- 1,146
- Age
- 2y ago

Dell Optiplex 7050 SFF Desktop PC Intel i7-7700 4-Cores 3.60GHz 32GB DDR4 1TB SSD WiFi BT HDMI Duel Monitor Support Windows 11 Pro Excellent Condition(Renewed)
- Price
- $338.54
- Rating
- 4.0/5
- Reviews
- 703
- Age
- 1y ago

Dell Windows 11 Desktop Computer OptiPlex 5060 | Intel Core i5-8500 Six Core (4.3GHz Turbo) | 16GB DDR4 RAM | 500GB SSD Solid State + 1TB HDD | WiFi + Bluetooth | Home or Office PC (Renewed)
- Price
- $279.73
- Rating
- 4.0/5
- Reviews
- 614
- Age
- 4y ago

Dell OptiPlex 7050 Desktop Computer PC Intel Core i5 7500 3.40GHz 16GB DDR4 RAM 512GB SSD Built-in Wi-Fi Bluetooth Windows 11 Pro 4K Support HD Graphics 630 (Renewed)
- Price
- $239.69
- Rating
- 4.2/5
- Reviews
- 417
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lenovo IdeaCentre All-in-One Desktop Computer 24 FHD Anti-Glare IPS Display 8GB RAM 512GB PCIe SSD Intel 4-Core Processor Wi-Fi 6 Bluetooth 5.2 Windows 11 Home Everyday Use AIO
- Price
- $559.31
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 2mo ago

Dell OptiPlex 7070 Micro PC | Intel Core i5-9500T | 16GB RAM | 256GB NVME | Windows 11 Pro | Mini PC | Business PC (Renewed)
- Price
- $242.99
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 7mo ago

HP Elite Desktop Computer PC 3.1 GHz Intel Core i5 16GB RAM 1TB HDD New 22 inch LED Monitor RGB Speaker and Keyboard Mouse WiFi Windows 11 (Renewed)
- Price
- $228.80
- Rating
- 3.5/5
- Reviews
- 550
- Age
- 4y ago

HP ProDesk 600 G1 SFF Slim Business Desktop Computer Intel i5-4570 up to 3.60 GHz DVD USB 3.0 Windows 11 Pro 64 Bit (Renewed) (8GB RAM | 500GB HDD) (Renewed)
- Price
- $129.06
- Rating
- 4.1/5
- Reviews
- 2,605
- Age
- 8y ago

Dell Optiplex 3050 SFF Desktop Computer PC Intel Quad Core i5-6500 up to 3.6GHz 16GB DDR4 256GB SSD WiFi 4K Support DP HDMI Windows 11 Pro 64 Bit (Renewed)
- Price
- $174.47
- Rating
- 4.2/5
- Reviews
- 421
- Age
- 4y ago
Newest
by launch date
Lenovo IdeaCentre All-in-One Desktop Computer 24 FHD Anti-Glare IPS Display 8GB RAM 512GB PCIe SSD Intel 4-Core Processor Wi-Fi 6 Bluetooth 5.2 Windows 11 Home Everyday Use AIO
- Price
- $559.31
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 2mo ago

Dell OptiPlex 7070 Micro PC | Intel Core i5-9500T | 16GB RAM | 256GB NVME | Windows 11 Pro | Mini PC | Business PC (Renewed)
- Price
- $242.99
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 7mo ago

Lenovo IdeaCentre Everyday Tasks 24 Full HD All-in-One Desktop Computer Office 365 for Web Intel 4-Cores 256GB SSD 8GB RAM KB and Mouse Windows 11
- Price
- $489.54
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 10mo ago

Dell OptiPlex 5040 SFF Desktop Computer PC Intel Core i5-6500T 8GB RAM 256GB SSD WiFi Bluetooth HDMI Windows 11 Pro (Renewed)
- Price
- $147.93
- Rating
- 4.0/5
- Reviews
- 185
- Age
- 11mo ago

HP 2025 22 FHD All-in-One Desktop Computer The New Version for Everyday Use Latest 13th Gen Intel Quad-Core CPU 8GB DDR5 128GB Storage HDMI Type-C Wi-Fi HD Webcam Win11 Pro Black
- Price
- $442.17
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
10 flat
Sellers
143
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 66%
Open market
3%
- Dell74%
- HP16%
- Lenovo5%
- Acer1%
- suevery1%
- Blair Tech1%
- Open — no brand owns it (4 brands, 3%)
Demand
Computer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Computer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- desktop computers windows 111.0M/yr
- desk top computers on sale clearance261K/yr
- refurbished desktop computers240K/yr
- computadoras de escritorio182K/yr
- dell pc131K/yr
- desk top computer134K/yr
- computers desktops on sale prime153K/yr
- dell optiplex micro84K/yr
- desk top computer pc134K/yr
- windows 11 desktop computer279K/yr
Reviews and returns
What reviews say buyers love and hate about Computer
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Computer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









