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Chromecast

Fail

The top 5 brands take 100% of clicks, so Chromecast is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$1.3M/yr2.3M searches / yr
90-day growth
-4.3%search demand this quarter
Competition
91%top-5 click share · 5 brands · 480 sellers

Flapen Score

Chromecast against its category

The dotted line is the Electronics average. Past it, Chromecast is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chromecast market on Amazon at a glance

Shoppers on Amazon United States searched for Chromecast 2.3M times last year and spent an estimated $1.3M. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
1.1%
Market size, estimated
$1.3Ma year
Peak month
December4.1× the quietest month
Top search term
onn streaming device472K searches a year

02 · Price

A sale here is worth $51.09.

Listings sell for $51.09 on average, from $25.60 to $102.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $51.09 that is $204K to $255K a year per listing.

Average price
$51.09inside the $15 to $100 sweet spot
Price range
$25.60–$102.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$204K–$255K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #32 within Streaming Media Players. It carries 2,133 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
8.5%
Average rank
#32in Streaming Media Players
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,133per listing
Listings tracked
8

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Chromecast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

480

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 220%
  • Brand 313%
  • Brand 411%
  • Brand 53%

Demand

Chromecast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Chromecast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onn streaming device472K/yr
  • onn 4k pro524K/yr
  • onn326K/yr
  • onn 4k+ pro87K/yr
  • onn tv219K/yr
  • onn 4k119K/yr
  • onn 4k pro streaming device77K/yr
  • onn 4k plus110K/yr
  • onn 4k streaming device47K/yr
  • onn tv box65K/yr

Reviews and returns

What reviews say buyers love and hate about Chromecast

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Software/Application”
1.7%of orders come back
“Sometimes it'll open a app freeze”
A buyer, on “Software/Application”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chromecast questions

Answered from the same tracked data.