- Flapen Score
- 42 / 100Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 4342
- Market size
- $1.3M/yr2.3M searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 480 sellers
Flapen Score
Chromecast against its category
The dotted line is the Electronics average. Past it, Chromecast is stronger. Inside it, weaker.
Market
The Chromecast market on Amazon at a glance
Shoppers on Amazon United States searched for Chromecast 2.3M times last year and spent an estimated $1.3M. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $1.3Ma year
- Peak month
- December4.1× the quietest month
- Top search term
- onn streaming device472K searches a year
02 · Price
A sale here is worth $51.09.
Listings sell for $51.09 on average, from $25.60 to $102.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $51.09 that is $204K to $255K a year per listing.
- Average price
- $51.09inside the $15 to $100 sweet spot
- Price range
- $25.60–$102.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $204K–$255K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #32 within Streaming Media Players. It carries 2,133 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 75%
- Out of stock, average day
- 8.5%
- Average rank
- #32in Streaming Media Players
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,133per listing
- Listings tracked
- 8
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Chromecast products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
480
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 154%
- Brand 220%
- Brand 313%
- Brand 411%
- Brand 53%
Demand
Chromecast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Chromecast search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- onn streaming device472K/yr
- onn 4k pro524K/yr
- onn326K/yr
- onn 4k+ pro87K/yr
- onn tv219K/yr
- onn 4k119K/yr
- onn 4k pro streaming device77K/yr
- onn 4k plus110K/yr
- onn 4k streaming device47K/yr
- onn tv box65K/yr
Reviews and returns
What reviews say buyers love and hate about Chromecast
We read the reviews and the return reasons for every product selling here.
“Sometimes it'll open a app freeze”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chromecast questions
Answered from the same tracked data.









