Christmas Backdrop

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $822K a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

+75.0%

Conversion, latest week

1.3%

Market size, estimated

$822Ka year

Peak month

December285.3× the quietest month

Top search term

christmas backdrop1.4M searches a year

Listings sell for $17.23 on average, from $3.97 to $73.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $17.23 that is $4K to $9K a year per listing.

Average price

$17.23inside the $15 to $100 sweet spot

Price range

$3.97–$73.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

6.8%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #15,435 within Lighting & Studio. It carries 365 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

99%

Out of stock, average day

10.0%

Average rank

#15,435in Lighting & Studio

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

365per listing

Listings tracked

72

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months