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chinese new year stickers

Skip it

Soft demand (-88.4% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 16Competition 64Returns 55Price range 0Avg price 17Brand share 86Review moat 93Quality gap 43

Review moat

Great143.03

avg incumbent reviews — the moat a new listing must climb

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.19

avg listing price — sweet spot $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 84K searches

Growth

Bad-88.4%

90-day search growth — must beat 0% to launch

Price range

Bad$3.05–$10.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, chinese new year stickers is a $7K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

chinese new year stickers market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$25K–$31K
units × avg price
Conversion rate
1.3%
Avg BSR
#5,055
Page quality
0%
Prime
100%
Sponsored
47%
Out of stock
40.7%
Avg brand age
31 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

28

Top-5 brand share

49%

Top 20: 98%

Top-5 click share

46%

Top 20: 84%

Open market

47%

  • FUNWING13%
  • jiushen12%
  • UNGNU11%
  • Generic7%
  • yhjukkk6%
  • BIZIBAFF5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -88.4% search growth over the last 90 days.
12K8KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 18.8×

Top chinese new year stickers search terms

  • chinese stickers19K/yr
  • chinese new year stickers24K/yr
  • lunar new year stickers25K/yr
  • year of the horse stickers6K/yr
  • chinese new year stickers 20265K/yr
  • lunar new year stickers 20264K/yr
All search terms

Top chinese new year stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2678%$53312%$80016%$1K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about chinese new year stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall15%

“the artwork is really cute”

Quality-Overall14%

“Good variety”

Gifting Purpose13%

“The variety included in the pack offers plenty of options for decorating envelopes, gifts, planners, or party supplies, making them both fun and practical to use”

Color11%

“with bright colors”

Value For Money10%

“Amazing Low Price”

Adhesion/Stickiness6%

“the adhesive seems to be a good balance of sticky without being overly so”

Size-Overall6%

“nice size”

Fun/Entertainment Experience4%

“Fun and relaxing”

Advertised Vs Actual Product3%

“Just as advertised”

Ease Of Use3%

“easy to apply”

What buyers complain about

Size-Overall27%

“They were a little bigger than I expected”

Adhesion/Stickiness13%

“Could not remove the backing in this things”

Ease Of Use11%

“Difficult to remove”

Value For Money8%

“My only complaint is the price—it feels a bit pricey”

Advertised Vs Actual Product6%

“Incorrect Description: NOT A STICKER”

Top return reasons

Size-Overall50%
Advertised Vs Actual Product25%
Value For Money6%
Quality-Overall6%
Color5%
Design-Overall3%
Adhesion/Stickiness2%
Defective Material/Parts1%
Mounting1%
Functionality-Overall1%

Common questions

Is chinese new year stickers profitable to sell on Amazon United States?
The niche generates $7K/yr across 34 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -88.4%. Flapen's verdict: Skip it (36/100).
How competitive is the chinese new year stickers niche?
24 brands and 28 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in chinese new year stickers?
Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 2.8%.
When does demand for chinese new year stickers peak?
Demand peaks in Jan–Feb; the busiest month runs 18.8× the quietest.
What does it cost to enter the chinese new year stickers niche?
Listings span $3.05–$10.07; the average listing price is $6.19 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.