Is chiclet keyboard profitable to sell on Amazon United States?

The niche generates $314K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (49/100).

How competitive is the chiclet keyboard niche?

7 brands and 105 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in chiclet keyboard?

Top complaints mined from reviews: Durability, Functionality-Overall, Connectivity-Overall. The return rate is 2.5%.

When does demand for chiclet keyboard peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the chiclet keyboard niche?

Listings span $11.05–$83.66; the average listing price is $27.59 (sweet spot $15–$100). The average incumbent carries 8,019 reviews — the moat a new listing must climb.

chiclet keyboard

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$27.59

avg listing price — sweet spot $15–$100

Price range

Great$11.05–$83.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good$314K

$314K/yr · 212K searches

Review moat

Bad8,018.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chiclet keyboard is a $314K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

chiclet keyboard market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $345K–$414K; units × avg price
Conversion rate: 5.4%
Avg BSR: #363
Page quality: 0%
Prime: 91%
Sponsored: 63%
Out of stock: 1.1%
Avg brand age: 44 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

105

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

HP52%
Arteck38%
Amazon Basics4%
HEWLETT PACKARD3%
RECCAZR1%
Logitech1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top chiclet keyboard search terms

hp keyboard87K/yr -8.7%4.2% conv.
arteck wireless keyboard33K/yr -8.5%7.5% conv.
arteck keyboard13K/yr -5.5%3.9% conv.
arteck8K/yr +38.6%1.5% conv.
hp wired keyboard10K/yr -4.5%7.3% conv.
flat wireless keyboard9K/yr -10.9%1.4% conv.
artek wireless keyboard7K/yr -3.8%8.2% conv.
butterfly keyboard7K/yr -8.5%0.2% conv.
hp keyboard wired7K/yr -18.7%7.0% conv.
keyboard hp7K/yr -15.8%6.8% conv.

All search terms

Top chiclet keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP 150 Wired Keyboard - Full-Sized Keyboard with Numeric Keypad - Silent-Touch Chiclet Keyboard - Ergonomic Comfortable Design - USB Plug-and-Play Connectivity LED Indicators (664R5AA Black)

HP$12.834.3★1,695 rev

Arteck 2.4G Wireless Keyboard Stainless Steel Ultra Slim Full Size Keyboard with Numeric Keypad for Computer/Desktop/PC/Laptop/Surface/Smart TV and Windows 10/8/ 7 Built in Rechargeable Battery

Arteck$32.674.4★29,122 rev

HP Wired Desktop 320K keyboard

HP$14.064.3★251 rev

HP 230 Wireless Keyboard - Wireless Connection - Low-Profile Quiet Design - Windows & Mac OS - Laptop PC Compatible - Shortcut Keys & Number Pad - Long Battery Life (3L1E7AA#ABA) Black

HP$18.664.3★2,736 rev

HP 230 Wireless Mouse and Keyboard Combo - 2.4GHz Wireless Connection - Long Battery Life - Durable & Low-Noise Design - Windows & Mac OS - Adjustable 1600 DPI - Numeric Keypad (18H24AA#ABA)

HP$23.714.4★4,173 rev

Newest

by launch date

HP 125 Wired Keyboard - Cable Connectivity - USB Type A Interface - Copilot Hot Key(s) - Windows 11 Windows 10 - PC - Recycled Plastic - Plunger Keyswitch - Black

HP$19.683 rev

1y ago

HP 400 Backlit Wired Keyboard (Ash Wired) - Warm White LED Illuminated Keys w/ 3 Brightness Levels - Slim & Portable Design - 12 Programmable Keys - Spill-Resistant Sanitizable

HP$42.37138 rev

2y ago

HP 220 Wireless Keyboard - 2.4GHz Connectivity w/Data Encryption - Low-Profile Chiclet Keys - Win/Mac - Laptop PC Compatible - Shortcut Keys & Num Pad - LED Num Caps & Scroll Lock (805T2AA#ABA)

HP$18.27275 rev

2y ago

HP 150 Wired Keyboard - Full-Sized Keyboard with Numeric Keypad - Silent-Touch Chiclet Keyboard - Ergonomic Comfortable Design - USB Plug-and-Play Connectivity LED Indicators (664R5AA Black)

HP$12.831,695 rev

3y ago

Arteck Split Ergonomic Keyboard with Cushioned Wrist and Palm Rest 2.4G USB Wireless Comfortable Natural Ergonomic Split Keyboard for Windows Computer Desktop Laptop

Arteck$48.231,603 rev

3y ago

What buyers say about chiclet keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money12%

“Great deal”

Quality-Overall12%

“the build quality is excellent”

Touch/Button Controls7%

“Good touch”

Connectivity-Overall7%

“Connects easily”

Advertised Vs Actual Product6%

“Just as described”

Ease Of Use5%

“Easy to get going”

Assembly/Installation5%

“Easy install”

Color4%

“Cute color”

Durability4%

“Feels durable-ish, probably good for at least a year”

Design-Overall3%

“Sleek design”

What buyers complain about

Durability20%

“Failed in 2 months”

Functionality-Overall11%

“doesn't function as described”

Connectivity-Overall9%

“Connection problem”

Quality-Overall7%

“The quality felt very cheap”

Touch/Button Controls7%

“The keys on this one are hard to press”

Value For Money3%

“Feels way more expensive”

Charging3%

“However, now after a couple of years, it no longer holds a charge”

Size-Overall3%

“just doesn't fit me very well”

Adhesion/Stickiness2%

“the sticking really can be obnoxious”

Noise Level2%

“Noisy”

Top return reasons

Functionality-Overall21%

Connectivity-Overall14%

Compatibility-Overall13%

Size-Overall13%

Touch/Button Controls4%

Defective Material/Parts4%