cherry mx switches
Worth a lookShows a sweet-spot price point ($49.39 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Great$49.39avg listing price — sweet spot $15–$100
Review moat
Great398.31avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$325K$325K/yr · 234K searches
Price range
Good$5.12–$172.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cherry mx switches is a $325K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cherry mx switches market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $247K–$296K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #732
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 9.9%
- Avg brand age
- 36 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
67
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
2%
- Cherry74%
- Deftomo6%
- CHERRY XTRFY5%
- BlingKingdom5%
- Zyghjort5%
- Redragon2%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 18 weeks — -8.2% search growth over the last 90 days.Top cherry mx switches search terms
- cherry keyboard80K/yr
- cherry mx switches37K/yr
- cherry mx keyboard31K/yr
- cherry mx11K/yr
- cherry switches9K/yr
- cherry mx silent red keyboard8K/yr
- cherry mx brown keyboard10K/yr
- cherry mechanical keyboard7K/yr
- cherry mx red switches7K/yr
- cherry mx red keyboard7K/yr
Top cherry mx switches products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cherry KC 200 MX Wired Mechanical Office Keyboard Modern Design with Elegant Aluminum Surface USB-A Connection MX2A Silent RED Switches Black/Bronze
Cherry$75.484.4★450 rev
Cherry Stream Keyboard Wired Keyboard for PC/Laptop Whisper Quiet Silent Keys Unique Typing Feel Slim Design SX Scissor Switches USB-A QWERTY Black
Cherry$27.114.5★1,505 rev
CHERRY MX2A RGB RED Switch Kit 36 Mechanical Keyboard Switches Ideal for DIY Hot Swap or Gaming Keyboard Linear Switch with No Click Smooth & Direct
Cherry$19.404.5★38 rev
Deftomo 50 Pcs Blue Keyboard Switches 3-Pin Clicky Tactile Mechanical Keyboard Switches Complete DIY Replacement Kit with Switch Puller & Brush
Deftomo$10.294.7★121 rev
BlingKingdom 10 PCS Blue Switch Replacement 3 PIN Mechanical Keyboard Switches Clicky Accurate Typing Dustproof LED Keyboard Gaming Keyboard
BlingKingdom$5.124.5★364 rev
Newest
by launch dateCHERRY MX2A RGB RED Switch Kit 36 Mechanical Keyboard Switches Ideal for DIY Hot Swap or Gaming Keyboard Linear Switch with No Click Smooth & Direct
Cherry$19.4038 rev
CHERRY MX2A RGB Blue Switch Kit 36 Mechanical Keyboard Switches for DIY Hot Swap or Gaming Keyboard Tactile Switch with Click (Clicky) Loud & Noticeable
Cherry$19.5252 rev
CHERRY MX2A RGB Silent RED Switch Kit 36 Mechanical Keyboard Switches for DIY Hot Swap or Gaming Keyboard Linear Switch with No Click Smooth & Quiet
Cherry$19.5348 rev
CHERRY MX2A Experience Box 10 Piece Sample Tester Mechanical Keyboard Switches for DIY Hot Swap or Gaming Keyboard for Testing and Getting to Know Them Original CHERRY Quality
Cherry$18.6332 rev
Deftomo 50 Pcs Blue Keyboard Switches 3-Pin Clicky Tactile Mechanical Keyboard Switches Complete DIY Replacement Kit with Switch Puller & Brush
Deftomo$10.29121 rev
Trending
90-day click momentum
Keyboard Switches 50 Pcs 3 PIN Blue Keyboard Clicker Replacement Dustproof Mechanical Keyboards Switches for Most Gaming Keyboards
Zyghjort$9.094.6★
Cherry KC 200 MX Mechanical Office Keyboard with New MX2A switches. Modern Design with Metal Plate Frame. (Bronze W/MX2A Silent Red Switch) (Renewed)
Cherry$50.544.2★
Cherry Stream Desktop Comfort Wireless Keyboard and Mouse Combo 2.4 GHz Connection Whisper-Quiet Keys Ergonomic Right-Handed Mouse Battery-Powered Black
Cherry$47.484.5★
Deftomo 50 Pcs Blue Keyboard Switches 3-Pin Clicky Tactile Mechanical Keyboard Switches Complete DIY Replacement Kit with Switch Puller & Brush
Deftomo$10.294.7★
CHERRY MX2A RGB Silent RED Switch Kit 36 Mechanical Keyboard Switches for DIY Hot Swap or Gaming Keyboard Linear Switch with No Click Smooth & Quiet
Cherry$19.534.6★
What buyers say about cherry mx switches
What buyers praise and complain about, mined from review topics.What buyers love
“Overall it feels nice to the touch”
“Good value”
“Great build quality”
“It feels durable”
“The design is super clean”
“It's very sturdy”
“easy to read”
“matches the product description”
“the size is comfortable”
“The color is nice”
What buyers complain about
“It is now shorting out”
“Clickers that dont click”
“Disappointed in the quality”
“It isnt noisy”
“It became unusable very fast”
“Larger than standard size”
“Pics are deceptive”
“Not True RGB”
“A bit expensive for what you're getting”
“This keyboard would not connect after following the directions many times”
Top return reasons
Common questions
- Is cherry mx switches profitable to sell on Amazon United States?
- The niche generates $325K/yr across 42 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cherry mx switches niche?
- 8 brands and 67 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in cherry mx switches?
- Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 2.6%.
- What does it cost to enter the cherry mx switches niche?
- Listings span $5.12–$172.43; the average listing price is $49.39 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.