Cheap Bluetooth Headphones

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

2.3%

Market size, estimated

$114Ka year

Peak month

December1.9× the quietest month

Top search term

cheap bluetooth headphones13K searches a year

Listings sell for $41.43 on average, from $7.12 to $438.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $41.43 that is $0 to $4K a year per listing.

Average price

$41.43inside the $15 to $100 sweet spot

Price range

$7.12–$438.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #201 within Headphones & Earbuds. It carries 19,236 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#201in Headphones & Earbuds

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

19,236per listing

Listings tracked

97

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

27 months