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Charmera

Maybe

Returns run at only 1.3% of orders. But the top 5 products take 100% of clicks, so Charmera is a Maybe.

Flapen Score
51
51 / 100
Top 18% of 8,347 Electronics niches · +8 vs the category median of 43
Market size
$1.2M/yr181K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 8 sellers

Flapen Score

Charmera against its category

The dotted line is the Electronics average. Past it, Charmera is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charmera market on Amazon at a glance

Shoppers on Amazon United States searched for Charmera 181K times last year and spent an estimated $1.2M. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
7.4%
Market size, estimated
$1.2Ma year
Top search term
charmera104K searches a year

02 · Price

A sale here is worth $85.98.

Listings sell for $85.98 on average, from $34.54 to $244.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At $85.98 that is $258K to $344K a year per listing.

Average price
$85.98inside the $15 to $100 sweet spot
Price range
$34.54–$244.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
$258K–$344K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #104 within Digital Cameras. It carries 708 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
20.5%
Average rank
#104in Digital Cameras
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
708per listing
Listings tracked
5

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
16 months

Products

Top Charmera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$231K$462K$693K$924K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • KODAK96%
  • The Imaging World4%
  • Open — no brand owns it (0%)

Demand

Charmera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Charmera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charmera104K/yr
  • charmera kodak72K/yr
  • kodak charm5K/yr

Reviews and returns

What reviews say buyers love and hate about Charmera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Image/Picture Clarity14%−0.04

Picture quality is terrible

The image quality isn't particularly impressive

Quality of image not as good

Size-Overall8%+0.59

The camera is so much smaller than I expected it to be that I couldn't help

Very small

since the screens already soo small

Value For Money8%−0.03

it's a bit pricey for what it is

Maybe a bit overpriced in my opinion

It is a little pricey

Functionality-Overall6%−0.06

It turned out to be basically unusable :

The card reader doesnt work

Doesn't Work

Quality-Overall4%−0.03

Cheap quality

Garbage

Bad quality

Love

Fun/Entertainment Experience23%+1.66

super fun to use

Fun Toy

Fun to use

Ease Of Use10%+1.05

Easy to use

making it easy to store

its easy to find a replacement

Image/Picture Clarity8%−0.04

is happy to be in a picture

The picture quality is better than I expected for the size, and I like that it can take both photos and videos

Nice pictures

Quality-Overall7%−0.03

Doesn't feel cheap whatsoever

It feels well made

Good quality

Value For Money7%−0.03

Good value for money

Money well spent

Well worth it

Return

1.3% Return rate 26% Fixable by listing

Image/Picture Clarity14%█▆▆▆▆▇

Picture quality is terrible

The image quality isn't particularly impressive

Quality of image not as good

Camera Quality11%██▇▅▆▆

Camera quality is lacking

Of course, at this price and size, it's not a high-end camera

Its really tiny camera

Value For Money11%██▇▇██

it's a bit pricey for what it is

Maybe a bit overpriced in my opinion

It is a little pricey

Size-Overall9%▇█▆▆▆▇

The camera is so much smaller than I expected it to be that I couldn't help

Very small

since the screens already soo small

Functionality-Overall8%▅▇▆▇▆█

It turned out to be basically unusable :

The card reader doesnt work

Doesn't Work

FAQ

Common Charmera questions

Answered from the same tracked data.