Is cctv camera security system profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (42/100).

How competitive is the cctv camera security system niche?

12 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in cctv camera security system?

Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 5.9% — above our launch gate.

When does demand for cctv camera security system peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cctv camera security system niche?

Listings span $19.40–$369.56; the average listing price is $100.53 (sweet spot $15–$100). The average incumbent carries 6,435 reviews — the moat a new listing must climb.

cctv camera security system

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Market size

Great$1.0M

$1.0M/yr · 838K searches

Avg price

Great$100.53

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,434.56

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$19.40–$369.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, cctv camera security system is a $1.0M/yr Amazon United States market (838K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cctv camera security system market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 1.2%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 99%

Top-5 click share

55%

Top 20: 90%

Open market

11%

Kasa Smart34%
ANNKE23%
Tapo21%
REOLINK4%
Aiwixen4%
ZOSI4%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cctv camera security system search terms

cctv camera security system230K/yr -3.9%0.1% conv.
kasa outdoor camera121K/yr +3.1%3.3% conv.
wired security cameras70K/yr +4.2%0.3% conv.
24/7 recording security camera44K/yr +4.3%0.1% conv.
wireless camera system39K/yr -7.6%0.0% conv.
kasa camera outdoor35K/yr -7.6%3.4% conv.
wired security camera outdoor46K/yr -17.2%0.2% conv.
wired security camera28K/yr +15.2%0.4% conv.
security camera outdoor wired29K/yr +6.8%0.3% conv.
outdoor camera wired30K/yr -14.1%0.5% conv.

All search terms

Top cctv camera security system products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kasa 2K+ Outdoor Wired Security Camera - Person/Motion Detection 24/7 Recording 2-Way Audio Siren Starlight Color Night Vision Subscription-Free Local Storage or Optional Cloud KC420WS

Kasa Smart$38.854.4★4,791 rev

ANNKE 3K Lite Wired Security Camera System Outdoor with AI Human/Vehicle Detection 8CH H.265+ DVR and 8 x 1920TVL 2MP IP67 Home CCTV Cameras with Smart Dual Light Color Night Vision 1TB Hard Drive

ANNKE$235.804.4★4,621 rev

ANNKE 8CH H.265+ 3K Lite Wired Security Camera System with AI Human/Vehicle Detection 4 x 1920TVL 2MP CCTV IP67 Cameras with Smart Dual Light for Outdoor Use Color Night Vision 1TB Hard Drive

ANNKE$170.954.4★3,136 rev

Tapo 1080P Outdoor Wired Pan/Tilt Security Wi-Fi Camera 360 View Motion Tracking Works with Alexa & Google Home Night Vision Free AI Detection Cloud & SD Card Storage(up to 512GB) Tapo C500

Tapo$31.924.5★6,819 rev

REOLINK 5MP 8CH Home Security Camera System with 2TB HDD RLK8-520D4-5MP

REOLINK$369.564.5★2,749 rev

Newest

by launch date

eufy Security Indoor/Outdoor Camera C31 IP66 Spotlight-Free Color Night Vision 360 Pan &Tilt AutoTracking AI Human/Vehicle/Pet/Cry Detection 24/7 Recording Dual External Antennas(No Subscription)

eufy Security$47.84265 rev

4mo ago

4CH 1080P Wired Security Camera System AIWIXEN CCTV DVR with 512GB Hard Drive 4 x Home Surveillance IP68 Waterproof Security Cameras with Human Vehicle Detection Remote Access 24-7 Recording

Aiwixen$112.46114 rev

8mo ago

Arlo Essential Pan Tilt Security Camera 2K - Wired Plug-in Power Outdoor Camera Person Recognition Package Detection Animated Preview 1-Month Trial of Secure Plan Auto Motion Tracking 2 Cam

Arlo$68.20517 rev

10mo ago

MUBVIEW 24/7 Continuous Recording Wireless Outdoor Security Camera 2.4G WiFi 2K Solar Powered 360 PTZ Auto Tracking SD Included Optional Cloud Storage AI Detection Night Vision(Black 2 Packs)

MUBVIEW$148.6062 rev

1y ago

VORGUT Wired Security Camera System Outdoor 4CH 5MP Lite AHD DVR with 500G Hard Drive 4 x 3MP Wired CCTV Camera Indoor/Outdoor Surveillance DVR Kit with Human Detection Night Vision

VORGUT$111.91102 rev

1y ago

What buyers say about cctv camera security system

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good hardware”

Value For Money13%

“Great Deal”

Assembly/Installation9%

“EASY to set up”

Image/Picture Clarity7%

“Picture quality is great”

Video Quality5%

“Clear video”

Software/Application5%

“Easy to use app”

Night Vision4%

“Night Vision is great”

Security4%

“Safety and security”

Ease Of Use4%

“Easy peasy”

Connectivity-Overall3%

“The connection is always fantastic”

What buyers complain about

Connectivity-Overall14%

“Doesn't connect”

Durability9%

“Didnt last”

Functionality-Overall8%

“Never worked”

Camera Quality6%

“Camera just stopped working”

Software/Application5%

“bad software”

Quality-Overall4%

“Bad quality”

Motion Detection4%

“Motion detection is extremely poor”

Charging3%

“Wont hold a charge”

Recording Feature3%

“delays in recording”

Assembly/Installation2%

“could not set it up properly”

Top return reasons

Connectivity-Overall30%

Compatibility-Overall11%

Camera Quality9%

Functionality-Overall9%

Value For Money5%

Advertised Vs Actual Product4%

Assembly/Installation3%

Defective Material/Parts3%

Size-Overall3%

Image/Picture Clarity2%

Common questions

Is cctv camera security system profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (42/100).
How competitive is the cctv camera security system niche?: 12 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in cctv camera security system?: Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 5.9% — above our launch gate.
When does demand for cctv camera security system peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cctv camera security system niche?: Listings span $19.40–$369.56; the average listing price is $100.53 (sweet spot $15–$100). The average incumbent carries 6,435 reviews — the moat a new listing must climb.