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Cctv Camera Security System

Fail

Buyers convert on only 1.2% of searches, so Cctv Camera Security System is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$1.0M/yr838K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
55%top-5 click share · 12 brands · 25 sellers

Flapen Score

Cctv Camera Security System against its category

The dotted line is the Electronics average. Past it, Cctv Camera Security System is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cctv Camera Security System market on Amazon at a glance

Shoppers on Amazon United States searched for Cctv Camera Security System 838K times last year and spent an estimated $1.0M. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 838K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
838K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
1.2%
Market size, estimated
$1.0Ma year
Peak month
July1.4× the quietest month
Top search term
cctv camera security system230K searches a year

02 · Price

A sale here is worth $100.53.

Listings sell for $100.53 on average, from $19.40 to $369.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $100.53 that is $50K to $75K a year per listing.

Average price
$100.53above the $15 to $100 sweet spot
Price range
$19.40–$369.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$50K–$75K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Video Surveillance. It carries 6,435 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Video Surveillance
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
6,435per listing
Listings tracked
27

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cctv Camera Security System products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

25

Top-5 brand share

85%

Top 20: 99%

Top-5 click share

55%

Top 20: 90%

Open market

11%

  • Brand 134%
  • Brand 223%
  • Brand 321%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Cctv Camera Security System search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cctv Camera Security System search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cctv camera security system230K/yr
  • kasa outdoor camera121K/yr
  • wired security cameras70K/yr
  • 24/7 recording security camera44K/yr
  • wireless camera system39K/yr
  • kasa camera outdoor35K/yr
  • wired security camera outdoor46K/yr
  • wired security camera28K/yr
  • security camera outdoor wired29K/yr
  • outdoor camera wired30K/yr

Reviews and returns

What reviews say buyers love and hate about Cctv Camera Security System

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Connectivity-Overall”
5.9%of orders come back
“Doesn't connect”
A buyer, on “Connectivity-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cctv Camera Security System questions

Answered from the same tracked data.