Is cb radio profitable to sell on Amazon United States?

The niche generates $2.7M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (48/100).

How competitive is the cb radio niche?

7 brands and 83 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in cb radio?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Range. The return rate is 3.8%.

When does demand for cb radio peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cb radio niche?

Listings span $45.56–$389.50; the average listing price is $119.83 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.

cb radio

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$2.7M

$2.7M/yr · 2.5M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$119.83

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,015.07

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Price range

Bad$45.56–$389.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, cb radio is a $2.7M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cb radio market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $2.4M–$3.0M; units × avg price
Conversion rate: 0.9%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.8%
Avg brand age: 59 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

COBRA53%
Uniden19%
Radioddity11%
Retevis10%
Stryker2%
Midland2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cb radio search terms

cb radio1.3M/yr -9.4%0.8% conv.
cb radio kit123K/yr -5.5%0.7% conv.
cobra cb radio107K/yr -3.1%2.2% conv.
cb radios57K/yr -3.8%0.6% conv.
uniden cb radio28K/yr +2.5%2.5% conv.
cb radio for truck23K/yr -10.7%0.9% conv.
cobra 29 ltd classic cb radio20K/yr +26.5%5.2% conv.
cobra cb23K/yr +1.4%1.4% conv.
ssb cb radio17K/yr +13.0%0.1% conv.
cb radio with antenna17K/yr -12.3%0.9% conv.

All search terms

Top cb radio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cobra 29 LTD Classic AM/FM Professional CB Radio - Easy to Operate Emergency Radio Instant Channel 9 4-Watt Output Full 40 Channels Adjustable Receiver and SWR Calibration Black

COBRA$134.964.4★1,055 rev

Cobra 19 MINI AM/FM Recreational CB Radio - Dual-Mode AM/FM 40 Channels Travel Essentials Time Out Timer VOX Auto Squelch Auto Power Instant Channel 9/19 4-Watt Output Easy to Operate Black

COBRA$82.424.4★712 rev

Uniden PRO520XL Pro Series 40-Channel CB Radio. Compact Design. ANL Switch and PA/CB Switch. 7 Watts of Audio Output and Instant Emergency Channel 9. - Black

Uniden$75.474.4★2,833 rev

Radioddity CB-606 CB Radio 40 Channel Mobile CB Radio with AM/FM/PA Modes 2.2 LCD Screen Instant Channel 9/19 VOX Roger Beep TOT ASQ/SQ for Off-Road Adventure

Radioddity$45.564.3★164 rev

Cobra HHRT50 Road Trip CB Radio - 2-Way Handheld Emergency Radio with Access to Full 40 Channels & NOAA Alerts Rooftop Magnet Mount Antenna and Omni-Directional Microphone Black 6.3 x 2 x 1.75

COBRA$106.954.2★3,696 rev

Newest

by launch date

Retevis MB4 DIN Mount CB Radio Kit NRC Noise Canceling Mobile Radio Front Facing Speaker PA Cigarette Lighter 40-Channel AM/FM Long Range CB Radio with Antenna for Trucker Off Road Emergency

Retevis$120.528 rev

8mo ago

Cobra 29LX AM/FM Professional CB Radio - Emergency Radio Travel Essentials NOAA Weather Channels and Emergency Alert System Selectable 4-Color LCD Auto-Scan Black

COBRA$189.2746 rev

1y ago

Uniden PC68LTXFM Professional 40-Channel CB Radio with Dual-Mode AM/FM Integrated SWR Meter PA/CB Function Hi Cut RF/Mic Gain Control and Instant Channel 9

Uniden$128.601,048 rev

1y ago

Radioddity CB-606 CB Radio 40 Channel Mobile CB Radio with AM/FM/PA Modes 2.2 LCD Screen Instant Channel 9/19 VOX Roger Beep TOT ASQ/SQ for Off-Road Adventure

Radioddity$45.56164 rev

1y ago

Radioddity CB-606 PRO CB Radio AM/FM/PA Mobile Transceiver with 4W Power Output 2.2 Amber Color Display Instant Emergency Channel 9/19 VOX NB/ASQ/SQ Advanced Cooling Structure

Radioddity$57.7799 rev

1y ago

What buyers say about cb radio

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Quality radio products”

Signal Strength10%

“Clear signal”

Value For Money9%

“worth it”

Efficiency8%

“Works great”

Assembly/Installation8%

“Easy to install”

Advertised Vs Actual Product7%

“Works as advertised”

Size-Overall6%

“so far I like the compact size”

Ease Of Use5%

“Easy to use”

Audio Quality3%

“The size and sound is good”

Functionality-Overall3%

“Works well it's compact has all the features you need no complaints”

What buyers complain about

Functionality-Overall17%

“This doesnt seem to work so well”

Quality-Overall12%

“Not happy with the current Cobra build quality”

Range8%

“Horrible range reception”

Value For Money7%

“As such, this was not a good value for the money”

Signal Strength7%

“Junk antenna”

Microphone6%

“one came in with a bad mic”

Durability6%

“It will break quickly”

Audio Quality4%

“No sound at all”

Noise Level4%

“I get a beeping sound all the time”

Speaker3%

“Cannot have internal speaker”

Top return reasons

Functionality-Overall19%

Size-Overall12%

Range8%

Signal Strength7%

Defective Material/Parts7%

Audio Quality6%

Compatibility-Overall6%

Advertised Vs Actual Product5%

Value For Money4%

Connectivity-Overall4%

Common questions

Is cb radio profitable to sell on Amazon United States?: The niche generates $2.7M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (48/100).
How competitive is the cb radio niche?: 7 brands and 83 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in cb radio?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Range. The return rate is 3.8%.
When does demand for cb radio peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cb radio niche?: Listings span $45.56–$389.50; the average listing price is $119.83 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.

cb radio

cb radio market data

Competition & brand share

Demand & seasonality

Top cb radio search terms

Top cb radio products on Amazon

Top sellers

Newest

Trending

What buyers say about cb radio

What buyers love

What buyers complain about

Top return reasons

Common questions

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