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Cassette Deck

Fail

Buyers convert on only 0.5% of searches, so Cassette Deck is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$224K/yr203K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
51%top-5 click share · 11 brands · 90 sellers

Flapen Score

Cassette Deck against its category

The dotted line is the Electronics average. Past it, Cassette Deck is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cassette Deck market on Amazon at a glance

Shoppers on Amazon United States searched for Cassette Deck 203K times last year and spent an estimated $224K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
0.5%
Market size, estimated
$224Ka year
Peak month
December1.5× the quietest month
Top search term
cassette deck77K searches a year

02 · Price

A sale here is worth $235.61.

Listings sell for $235.61 on average, from $20.01 to $596.05. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $235.61 that is $0 to $24K a year per listing.

Average price
$235.61above the $15 to $100 sweet spot
Price range
$20.01–$596.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #23 within Stereo System Components. It carries 713 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
68%
Out of stock, average day
11.5%
Average rank
#23in Stereo System Components
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
713per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cassette Deck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

90

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

7%

  • Brand 131%
  • Brand 223%
  • Brand 320%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 7%)

Demand

Cassette Deck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Cassette Deck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cassette deck77K/yr
  • tape deck30K/yr
  • cassette decks for home stereo16K/yr
  • cassette tape deck15K/yr
  • dual cassette player recorder13K/yr
  • dual cassette deck9K/yr
  • stereo cassette deck6K/yr
  • tape decks9K/yr
  • teac cassette deck5K/yr
  • dual cassette player4K/yr

Reviews and returns

What reviews say buyers love and hate about Cassette Deck

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Audio Quality”
19%of negative reviews mention “Audio Quality”
5.7%of orders come back
“does not play any sound”
A buyer, on “Audio Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cassette Deck questions

Answered from the same tracked data.