carrot pen
Worth a lookShows a thin review moat (65 avg reviews), but soft demand (-87.8% this quarter) keeps it on the watch list.
Review moat
Incredible64.58avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$18.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.97–$112.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$246K$246K/yr · 284K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-87.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, carrot pen is a $246K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
carrot pen market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $227K–$272K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #1,658
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 84%
- Out of stock
- 8.8%
- Avg brand age
- 21 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
17 rising
Sellers
58
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
20%
- MINISO32%
- Hekisace18%
- UMATRU12%
- HAFRILY11%
- WENET4%
- Hbbgdiy3%
Demand
Weekly Amazon search volume, last 33 weeks — -87.8% search growth over the last 90 days.Top carrot pen search terms
- carrot pen54K/yr
- zootopia carrot pen42K/yr
- carrot recorder pen45K/yr
- judy hopps carrot pen38K/yr
- zootopia carrot pen recorder17K/yr
- zootopia pen13K/yr
- carrot pen zootopia17K/yr
- carrot pens5K/yr
- carrot pen recorder11K/yr
- judy hopps pen5K/yr
Top carrot pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MINISO Disney Zootopia Judy Hopps Officer Life Series Voice Recording Ballpoint Pen Carrot-Shaped 60-Second Audio Recorder with Clip mooth Black Ink Writing for Office School & Fans
MINISO$19.954.7★9 rev
Hekisace Kids Carrot Recorder Toy Ballpoint Pen Writing Tool with 20s Playback Feature for Children Learning
Hekisace$12.873.9★54 rev
MINISO Zootopia Judy Garry Cartoon Recording Ballpoint Pen Carrot and Snake Design Voice Recorder Feature push-button writing ballpoint pen (Judy)
MINISO$20.074.4★12 rev
60-Second Voice Recorder with Playback & Audio Recorder Pen - Cute Carrot-Shaped Recorder Device Smooth-Writing Ballpoint Pen - Fun & Creative Gift for Kids Students Teachers
UMATRU$13.254.0★274 rev
HAFRILY 2PCS Carrot Recorder Pen Ballpoint Device Multi Function Multi Function Voice Recording Pen with Ballpoint Writing Tools Carrot Pens Recorder 20s Playback Feature for Children Learning
HAFRILY$15.732.5★2 rev
Newest
by launch date
Carrot Pen Recorder Recording Voice Birthday Recorders for Kids Device Recordable Gifts Merch that Records Audio Small Merchandise with Playback Stuff Surprise Toy Student Cute Carrot Shaped
BQFLY$12.831 rev
CZFDHP Carrot Recorder Pen Cute Carrot Pen Writing Tool with Voice Recording Feature Creative Writing Projects and Learning Activities Two Pens Per Package
CZFDHP$13.651 rev
MINISO Disney Zootopia Judy Hopps Officer Life Series Voice Recording Ballpoint Pen Carrot-Shaped 60-Second Audio Recorder with Clip mooth Black Ink Writing for Office School & Fans
MINISO$19.959 rev
MINISO Zootopia Judy Garry Cartoon Recording Ballpoint Pen Carrot and Snake Design Voice Recorder Feature push-button writing ballpoint pen (Judy)
MINISO$20.0712 rev
MIRJXB Carrot Recorder Pen 2PCS Cute Carrot Pen Writing Tool with Voice Recording Feature Multi-Function Voice Recording Pens with Ballpoint Writing Tool Fun & Creative Gifts for Students Teachers
MIRJXB$13.323 rev
Trending
90-day click momentumCZFDHP Carrot Recorder Pen Cute Carrot Pen Writing Tool with Voice Recording Feature Creative Writing Projects and Learning Activities Two Pens Per Package
CZFDHP$13.655.0★
Carrot Pen Recorder Recording Voice Birthday Recorders for Kids Device Recordable Gifts Merch that Records Audio Small Merchandise with Playback Stuff Surprise Toy Student Cute Carrot Shaped
BQFLY$12.835.0★
MINISO Disney Zootopia Judy Hopps Officer Life Series Voice Recording Ballpoint Pen Carrot-Shaped 60-Second Audio Recorder with Clip mooth Black Ink Writing for Office School & Fans
MINISO$19.954.7★
HAFRILY 2PCS Carrot Recorder Pen Ballpoint Device Multi Function Multi Function Voice Recording Pen with Ballpoint Writing Tools Carrot Pens Recorder 20s Playback Feature for Children Learning
HAFRILY$15.732.5★
MIRJXB Carrot Recorder Pen 2PCS Cute Carrot Pen Writing Tool with Voice Recording Feature Multi-Function Voice Recording Pens with Ballpoint Writing Tool Fun & Creative Gifts for Students Teachers
MIRJXB$13.322.7★
What buyers say about carrot pen
What buyers praise and complain about, mined from review topics.What buyers love
“Hours of fun”
“Decent recording quality”
“Nice to have a fun novelty that still works as a real writing tool”
“Fun and Easy to use”
“It was inexpensive”
“Cute design”
“Sound quality is good”
“Works well”
“the color is very pretty”
“Super delicate, super sharp ~ super fun”
What buyers complain about
“Bad sound”
“Doesn't work”
“Broke so fast”
“Battery died after an hour of use”
“Cheaply made”
“Recording isnt quite clean”
“Directions came entirely in Korean”
“The sound is terrible”
“A little cheaper made than I expected”
“Dont buy its a scam”
Top return reasons
Common questions
- Is carrot pen profitable to sell on Amazon United States?
- The niche generates $246K/yr across 19 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -87.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the carrot pen niche?
- 17 brands and 58 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in carrot pen?
- Top complaints mined from reviews: Audio Quality, Functionality-Overall, Durability. The return rate is 1.0%.
- What does it cost to enter the carrot pen niche?
- Listings span $6.97–$112.83; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.