Car Stereo
MaybeShoppers spend $9.4M a year here. But buyers convert on only 1.0% of searches, so Car Stereo is a Maybe.
- Flapen Score
- 57 / 100Top 6% of 8,347 Electronics niches · +14 vs the category median of 4357
- Market size
- $9.4M/yr6.4M searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 24%top-5 click share · 27 brands · 152 sellers
Flapen Score
Car Stereo against its category
The dotted line is the Electronics average. Past it, Car Stereo is stronger. Inside it, weaker.
Market
The Car Stereo market on Amazon at a glance
Shoppers on Amazon United States searched for Car Stereo 6.4M times last year and spent an estimated $9.4M. The top 5 brands take 63% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $9.4Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- double din car stereo1.2M searches a year
02 · Price
A sale here is worth $140.75.
Listings sell for $140.75 on average, from $21.77 to $588.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $140.75 that is $70K to $106K a year per listing.
- Average price
- $140.75above the $15 to $100 sweet spot
- Price range
- $21.77–$588.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $70K–$106K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #121 within Car & Vehicle Electronics. It carries 1,328 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 99%
- Out of stock, average day
- 4.3%
- Average rank
- #121in Car & Vehicle Electronics
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 1,328per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 16 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Car Stereo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pioneer MVH-S110BT 1-Din Digital Media Receiver Car Stereo Bluetooth USB Input 50W x 4 Output AM/FM Radio iPhone & Android Compatible Front & SW (Mono) RCA Output
- Price
- $59.42
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 8mo ago
Pioneer DMH-130BT 6.8 Capacitive Touchscreen Double Din Bluetooth Backup Camera USB FLAC AM/FM Radio Short Chassis 50W x 4 Output Steering Wheel Input
- Price
- $178.21
- Rating
- 4.2/5
- Reviews
- 524
- Age
- 2y ago
Leadfan 7inch Car Stereo Double Din Radio Touchscreen with Backup Camera Multimedia Car Audio Support Mirror Link Bluetooth Caller ID FM/MP3/MP4/USB/Subwoofer Aux Input Car Audio Receivers
- Price
- $38.50
- Rating
- 3.7/5
- Reviews
- 3,854
- Age
- 4y ago
Upgrade Wireless 7 Double Din Car Stereo Apple CarPlay Android Auto 178 * 102mm Touchscreen Car Play Radio for Car Screen for Bluetooth 5.2 Weatherproof Backup Camera FM AM AUX Card Slot USB SWC
- Price
- $58.81
- Rating
- 3.9/5
- Reviews
- 240
- Age
- 2y ago
SJoyBring 7 QLED Double Din Car Stereo - Wireless Apple CarPlay & Android Auto 240W 4.2CHN SWC Bluetooth FM/AM Car Radio 2 Subwoofers Outputs Backup Camera
- Price
- $132.69
- Rating
- 4.3/5
- Reviews
- 866
- Age
- 2y ago
Trending
90-day click momentum
Pioneer DMH-S110EX 7 Double-Din Digital Multimedia Receiver - Built in Bluetooth Smartphone Integration Touchscreen Rear Camera Input
- Price
- $179.03
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 4mo ago
Single Din Radio Car Stereo with Apple CarPlay & Android Auto 6.5 InCell Touchscreen Car Radio with 1080P Backup Camera Mirror Link Bluetooth 6.0 GPS AM&FM USB & Type-C Fast Charging
- Price
- $63.12
- Rating
- 4.3/5
- Reviews
- 179
- Age
- 9mo ago
Pioneer DMH-1800NEX 6.8 Double-Din Digital Multimedia Receiver - Built in Bluetooth Wired Apple CarPlay and Android Auto Touchscreen Rear Camera Input
- Price
- $254.42
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
Kissound 10.1 QLED Double Din Car Stereo with Wireless Carplay & Android Auto Music Sync Luminous Bar SWC Bluetooth Backup Camera 240W Dual Subwoofer Output Car Radio Navigation FM/AM
- Price
- $188.39
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 9mo ago
SJoyBring 7 QLED Double Din Car Stereo - Wireless Apple CarPlay & Android Auto 240W 4.2CHN SWC Bluetooth FM/AM Car Radio 2 Subwoofers Outputs Backup Camera
- Price
- $132.69
- Rating
- 4.3/5
- Reviews
- 866
- Age
- 2y ago
Newest
by launch datePioneer DMH-S110EX 7 Double-Din Digital Multimedia Receiver - Built in Bluetooth Smartphone Integration Touchscreen Rear Camera Input
- Price
- $179.03
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 4mo ago
Pioneer MVH-S110BT 1-Din Digital Media Receiver Car Stereo Bluetooth USB Input 50W x 4 Output AM/FM Radio iPhone & Android Compatible Front & SW (Mono) RCA Output
- Price
- $59.42
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 8mo ago
Single Din Radio Car Stereo with Apple CarPlay & Android Auto 6.5 InCell Touchscreen Car Radio with 1080P Backup Camera Mirror Link Bluetooth 6.0 GPS AM&FM USB & Type-C Fast Charging
- Price
- $63.12
- Rating
- 4.3/5
- Reviews
- 179
- Age
- 9mo ago
Kissound 10.1 QLED Double Din Car Stereo with Wireless Carplay & Android Auto Music Sync Luminous Bar SWC Bluetooth Backup Camera 240W Dual Subwoofer Output Car Radio Navigation FM/AM
- Price
- $188.39
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 9mo ago
Kissound Double Din Car Stereo with 7 HD Touchscreen Wireless Apple Carplay & Android Auto Bluetooth 240W SWC Subwoofer Output Mirror Link FM/AM Car Radio Receiver Backup Camera
- Price
- $95.56
- Rating
- 4.2/5
- Reviews
- 526
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
152
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
24%
Top 20: 60%
Open market
32%
- PIONEER32%
- Kenwood11%
- BOSS Audio Systems9%
- Kissound6%
- Leadfan6%
- Alpine5%
Demand
Car Stereo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Car Stereo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- double din car stereo1.2M/yr
- pioneer car stereo624K/yr
- single din radio554K/yr
- car audio593K/yr
- double din car stereo apple carplay328K/yr
- car stereo with bluetooth348K/yr
- vehicle electronics276K/yr
- double din radio308K/yr
- single din touchscreen radio261K/yr
- kenwood car stereo237K/yr
Reviews and returns
What reviews say buyers love and hate about Car Stereo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fails to connect
Connection issues
Disconnects frequently
Bad quality
But the quality is inconsistent
really cheap quality
didnt produce any audio
The sound is awful
No sound
Falling apart
Doesn't last
Broke quickly
Did not work
Never worked
Stopped working
Love
Great Buy
Great value
Excellent value for money
the audio quality is clear
Audio quality is clear
Good sound
EASY TO INSTALL
Easy set up
easy hook up
The build quality is actually solid
Very good quality device
Best quality
No Connection Issues
No problems with connectivity
connects quickly
Return
6.4% Return rate 31% Fixable by listing
Doesn't fit
Too big
it came a little short
Did not work
Never worked
Stopped working
Fails to connect
Connection issues
Disconnects frequently
didnt produce any audio
The sound is awful
No sound
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Fire Tablet 10
$2.1M/yr+27.0%
Luggage Tracker
$716K/yr+29.5%
Spypoint Battery Pack
$379K/yr+67.4%
Starlink Mini Tripod
$478K/yr+62.3%
Tactacam Battery Pack
$1.3M/yr+49.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Stereo questions
Answered from the same tracked data.