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Canon Speedlite

Fail

The top 5 brands take 98% of clicks, so Canon Speedlite is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$2.4M/yr1.2M searches / yr
90-day growth
+7.0%search demand this quarter
Competition
28%top-5 click share · 8 brands · 61 sellers

Flapen Score

Canon Speedlite against its category

The dotted line is the Electronics average. Past it, Canon Speedlite is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canon Speedlite market on Amazon at a glance

Shoppers on Amazon United States searched for Canon Speedlite 1.2M times last year and spent an estimated $2.4M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
1.3%
Market size, estimated
$2.4Ma year
Peak month
May27.1× the quietest month
Top search term
godox flash300K searches a year

02 · Price

A sale here is worth $157.30.

Listings sell for $157.30 on average, from $16.40 to $843.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $157.30 that is $16K to $39K a year per listing.

Average price
$157.30above the $15 to $100 sweet spot
Price range
$16.40–$843.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$16K–$39K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #43 within Flashes. It carries 687 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#43in Flashes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
687per listing
Listings tracked
67

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
68 months

Products

Top Canon Speedlite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

61

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

1%

  • Brand 167%
  • Brand 212%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 1%)

Demand

Canon Speedlite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 27.1×

Search terms

Top Canon Speedlite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • godox flash300K/yr
  • godox263K/yr
  • camera flash128K/yr
  • canon flash55K/yr
  • flash for camera50K/yr
  • flash godox50K/yr
  • godox tt60045K/yr
  • camera flashes44K/yr
  • camera flash for canon34K/yr
  • godox flash canon32K/yr

Reviews and returns

What reviews say buyers love and hate about Canon Speedlite

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Size-Overall”
6.0%of orders come back
“So small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Canon Speedlite questions

Answered from the same tracked data.