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Canon Rebel

Fail

Products sell for $699.69 on average, outside the sweet spot, so Canon Rebel is a Fail.

Flapen Score
34
34 / 100
Ranks 6,878 of 8,347 Electronics niches · −9 vs the category median of 43
Market size
$280K/yr138K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
50%top-5 click share · 7 brands · 112 sellers

Flapen Score

Canon Rebel against its category

The dotted line is the Electronics average. Past it, Canon Rebel is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canon Rebel market on Amazon at a glance

Shoppers on Amazon United States searched for Canon Rebel 138K times last year and spent an estimated $280K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
0.3%
Market size, estimated
$280Ka year
Peak month
August8.5× the quietest month
Top search term
canon camcorder45K searches a year

02 · Price

A sale here is worth $699.69.

Listings sell for $699.69 on average, from $56.40 to $2594.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $699.69 that is $0 to $70K a year per listing.

Average price
$699.69above the $15 to $100 sweet spot
Price range
$56.40–$2594.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$70K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #221 within Video. It carries 734 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
53%
Out of stock, average day
8.6%
Average rank
#221in Video
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
734per listing
Listings tracked
32

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Canon Rebel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

112

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

1%

  • Brand 187%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Canon Rebel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Canon Rebel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canon camcorder45K/yr
  • canon video camera34K/yr
  • canon vixia14K/yr
  • camcorder canon7K/yr
  • cannon video camera9K/yr
  • video camera canon7K/yr
  • cannon camcorder5K/yr
  • canon video camera 4k6K/yr
  • canon camcorder 4k5K/yr
  • canon camcorders2K/yr

Reviews and returns

What reviews say buyers love and hate about Canon Rebel

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
8%of negative reviews mention “Quality-Overall”
5.6%of orders come back
“Low quality”
A buyer, on “Quality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Canon Rebel questions

Answered from the same tracked data.