Is canon point and shoot profitable to sell on Amazon United States?

The niche generates $63K/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (36/100).

How competitive is the canon point and shoot niche?

8 brands and 182 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in canon point and shoot?

Top complaints mined from reviews: Durability, Camera Quality, Quality-Overall. The return rate is 3.3%.

When does demand for canon point and shoot peak?

Demand peaks in Dec; the busiest month runs 5.7× the quietest.

What does it cost to enter the canon point and shoot niche?

Listings span $17.56–$954.71; the average listing price is $451.18 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.

canon point and shoot

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,602.75

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 48K searches

Price range

Bad$17.56–$954.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$451.18

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, canon point and shoot is a $63K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

canon point and shoot market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $45K–$113K; units × avg price
Conversion rate: 0.3%
Avg BSR: #134
Page quality: 0%
Prime: 64%
Sponsored: 72%
Out of stock: 3.7%
Avg brand age: 32 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

182

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

Canon77%
KODAK17%
Panasonic2%
USA Gear1%
Sony1%
CAMKORY1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +14.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 5.7×

Open Trend

Top canon point and shoot search terms

canon point and shoot19K/yr +43.1%0.3% conv.
canon point and shoot camera21K/yr -11.7%0.4% conv.
canon camera point and shoot4K/yr -8.6%0.3% conv.
point and shoot camera canon2K/yr +21.1%0.2% conv.
compact point-and-shoot camera567/yr +208.8%0.0% conv.
best point and shoot camera 20241K/yr -100.0%0.0% conv.

All search terms

Top canon point and shoot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Canon PowerShot ELPH 360 HS A Black

Canon$376.644.6★124 rev

Canon PowerShot V1 Hybrid Camera Built-in Ultra-Wide-Angle Zoom Lens 4K Video Vlogging Live Streaming Content Creation Compact Design

Canon$867.214.5★102 rev

Canon PowerShot ELPH 360 HS A Silver

Canon$373.294.6★124 rev

KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black

KODAK$138.514.5★7,960 rev

Canon PowerShot ELPH 360 HS A Digital Camera (Black) | 20.2MP CMOS Sensor 12x Optical Zoom & Built-in Wi-Fi | Compact Point-and-Shoot for Travel Family & Everyday Photography (7280C001) + 64GB Card

Canon$575.014.0★40 rev

Newest

by launch date

Canon PowerShot V1 Digital Camera | 22.3MP 1.4 CMOS Sensor 1650mm F2.84.5 Ultra-Wide Zoom 4K/60p Video Cooling Fan Log 3 Dual Pixel CMOS AF II with Bag and 64GB Card

Canon$851.025 rev

4mo ago

Canon PowerShot ELPH 360 HS A Digital Camera (Black) | 20.2MP CMOS Sensor 12x Optical Zoom & Built-in Wi-Fi | Compact Point-and-Shoot for Travel Family & Everyday Photography (7280C001) + 64GB Card

Canon$575.0140 rev

7mo ago

Canon PowerShot ELPH 360 HS A Digital Camera (Silver) | 20.2MP CMOS Sensor 12x Optical Zoom & Built-In Wi-Fi | Compact Point-and-Shoot for Travel Family & Everyday Photography (7283C001) + 64GB Card

Canon$530.0140 rev

7mo ago

Canon PowerShot ELPH 360 HS A Black

Canon$376.64124 rev

10mo ago

Canon PowerShot ELPH 360 HS A Silver

Canon$373.29124 rev

10mo ago

What buyers say about canon point and shoot

What buyers praise and complain about, mined from review topics.

What buyers love

Image/Picture Clarity21%

“Picture quality is amazing”

Quality-Overall16%

“Perfect Gift – Great Quality”

Ease Of Use13%

“Easy to Use”

Value For Money12%

“Best Price”

Battery Life3%

“Battery life is decent”

Weight Light3%

“The camera is very lightweight”

Size-Overall3%

“the size is great”

Video Quality2%

“it performs well for videos too”

Portability2%

“Great for portability”

Advertised Vs Actual Product2%

“Exactly as advertised”

What buyers complain about

Durability14%

“Doesnt last”

Camera Quality11%

“Terrible camera”

Quality-Overall6%

“the quality control is terrible”

Battery Life5%

“Battery does not work”

Functionality-Overall5%

“Won't turn on”

Image/Picture Clarity5%

“The quality of the picture is average, not great, and the auto zoom is unremarkable, and often shows blur”

Charging4%

“Will not charge”

Lenses4%

“lens error”

Value For Money4%

“For the price I would go elsewhere”

Zoom2%

“I did not like that is was manual focus and manual zoom”

Top return reasons

Image/Picture Clarity21%

Camera Quality17%

Value For Money8%

Functionality-Overall6%

Quality-Overall6%

Lenses5%

Charging5%

Advertised Vs Actual Product4%

Size-Overall4%

Defective Material/Parts2%

Common questions

Is canon point and shoot profitable to sell on Amazon United States?: The niche generates $63K/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (36/100).
How competitive is the canon point and shoot niche?: 8 brands and 182 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in canon point and shoot?: Top complaints mined from reviews: Durability, Camera Quality, Quality-Overall. The return rate is 3.3%.
When does demand for canon point and shoot peak?: Demand peaks in Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the canon point and shoot niche?: Listings span $17.56–$954.71; the average listing price is $451.18 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.