Camera

Shoppers searched for this 49.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54.5M a year.

Searches, last 12 months

49.7M

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

0.9%

Market size, estimated

$54.5Ma year

Peak month

December2.4× the quietest month

Top search term

digital camera18.5M searches a year

Listings sell for $120.54 on average, from $16.66 to $487.28. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $120.54 that is $1.8M to $2.4M a year per listing.

Average price

$120.54above the $15 to $100 sweet spot

Price range

$16.66–$487.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$1.8M–$2.4M

Returns

3.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Digital Cameras. It carries 4,622 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#16in Digital Cameras

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

4,622per listing

Listings tracked

24

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months