Is cable wall plate profitable to sell on Amazon United States?

The niche generates $71K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (38/100).

How competitive is the cable wall plate niche?

14 brands and 46 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in cable wall plate?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 3.6%.

When does demand for cable wall plate peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the cable wall plate niche?

Listings span $2.60–$21.26; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 1,920 reviews — the moat a new listing must climb.

cable wall plate

Skip it

A small market ($71K/yr) — this niche doesn't clear our bar today.

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,920.46

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Price range

Okay$2.60–$21.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.10

avg listing price — sweet spot $15–$100

Market size

Bad$71K

$71K/yr · 96K searches

According to Flapen's Amazon United States niche tracking, cable wall plate is a $71K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cable wall plate market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $65K–$81K; units × avg price
Conversion rate: 9.1%
Avg BSR: #189
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 3.0%
Avg brand age: 61 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

16%

VCE21%
GE19%
Leviton17%
Newhouse Hardware11%
ENERLITES8%
LEENUE8%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top cable wall plate search terms

cable wall plate36K/yr +10.5%7.4% conv.
cable outlet cover20K/yr -4.8%7.5% conv.
cable outlet cover plate12K/yr -18.9%6.3% conv.
wall plates for cables8K/yr -14.5%3.8% conv.
cable outlet7K/yr +3.4%3.5% conv.
cable plate covers for wall4K/yr -13.9%9.0% conv.
cable plate3K/yr -13.6%10.6% conv.
cable wall plate cover3K/yr -27.1%5.9% conv.
cable cover plate3K/yr -13.9%10.9% conv.

All search terms

Top cable wall plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GE Coax Plate 1-Port One Wall Mounted F-Type Connection for Coaxial Cable Screws Included Single Gang White 40050

GE$4.334.7★1,403 rev

Newhouse Hardware 2.75 x 4.5 in. 1-Port TV Cable Wall Plate with F-Connector for Coaxial Cable 5-Pack TVP-WH-05

Newhouse Hardware$9.244.7★1,234 rev

VCE Brush Wall Plate Cable Pass Through Single Gang Decorator Wall Cover for Low Voltage Cables In-Wall Cable Management for Wall Mount TV (White) 2-Pack

VCE$6.894.6★7,512 rev

Leviton 1-Gang .406 Inch Hole Device Telephone/Cable Wallplate Standard Size Thermoset Box Mount 88013 White

Leviton$3.204.6★1,397 rev

VCE Brush Wall Plate Cable Pass Through with Bracket Decorator Cover for Low Voltage Cables - White 2-Pack

VCE$9.504.7★5,434 rev

Newest

by launch date

VCE 3GHz Coax Wall Plate UL-Listed 1-Port Coaxial Cable Wall Plate with Nickel-Plated F-Type Keystone Jack for Coaxial Cables White 2-Pack

VCE$6.9661 rev

10mo ago

LEENUE Brush Wall Plate with Mounting Bracket Cable Pass Through Decorator Cover for Low Voltage Wires Single Gang Cord Hider for TV Home Theater System 2 Pack

LEENUE$9.24357 rev

1y ago

Sleek Socket Internet Coaxial Cable Concealer with Adhesive Cable Management Kit and Female-to-Female Coaxial Cable Connector Safety Certified Ideal for Home and Office with Coaxial Outlets

sleek socket$9.7271 rev

1y ago

LEENUE Brush Wall Plate with Mounting Bracket Cable Pass Through Decorator Cover for Low Voltage Wires Single Gang Cord Hider for TV Home Theater System White 2 Pack

LEENUE$9.72357 rev

2y ago

TV Wire Hider Kit for Wall Mount TV White in Wall Cable Management Kit Includes 2 Pass Throughs and Hole Saw Drill Attachment for Easy Install

Riozoo$13.581,575 rev

3y ago

What buyers say about cable wall plate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Nice quality and very easy to install”

Assembly/Installation15%

“Super easy to install”

Advertised Vs Actual Product15%

“Works as description said”

Size-Overall10%

“Fit perfectly”

Ease Of Use8%

“Easy to use”

Value For Money7%

“Worth it”

Safety Standards2%

“Great safety product”

Efficiency2%

“Works fine”

Design-Overall2%

“This intelligently designed item did the trick perfectly”

Ease Of Cleaning2%

“no mess, just a brush”

What buyers complain about

Size-Overall20%

“Clearly these are not the same size”

Ease Of Use8%

“Difficult to open”

Quality-Overall7%

“Bad quality”

Compatibility-Overall7%

“it doesn't fit”

Defective Material/Parts6%

“Plastic cracks with one turn of the screw”

Advertised Vs Actual Product6%

“Pictures are misleading”

Assembly/Installation5%

“The screws are cheap and broke”

Instructions/User Manual/Troubleshooting5%

“Instructions take a degree to find”

Thickness4%

“Its not an unusually thick cord width by any means”

Adhesion/Stickiness3%

“Does not stick”

Top return reasons

Size-Overall49%

Compatibility-Overall14%

Advertised Vs Actual Product7%

Functionality-Overall6%

Value For Money4%

Assembly/Installation3%

Color3%

Defective Material/Parts3%

Quality-Overall2%

Material Quality1%

Common questions

Is cable wall plate profitable to sell on Amazon United States?: The niche generates $71K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (38/100).
How competitive is the cable wall plate niche?: 14 brands and 46 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in cable wall plate?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 3.6%.
When does demand for cable wall plate peak?: Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the cable wall plate niche?: Listings span $2.60–$21.26; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 1,920 reviews — the moat a new listing must climb.