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Cable Reel

Maybe

Products sell for $23.80 on average, inside the sweet spot. But shoppers spend an estimated $90K a year here, so Cable Reel is a Maybe.

Flapen Score
63
63 / 100
Top 2% of 8,347 Electronics niches · +20 vs the category median of 43
Market size
$90K/yr97K searches / yr
90-day growth
+72.7%search demand this quarter
Competition
44%top-5 click share · 29 brands · 119 sellers

Flapen Score

Cable Reel against its category

The dotted line is the Electronics average. Past it, Cable Reel is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Reel market on Amazon at a glance

Shoppers on Amazon United States searched for Cable Reel 97K times last year and spent an estimated $90K. The top 5 brands take 57% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +72.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+72.7%
Conversion, latest week
3.9%
Market size, estimated
$90Ka year
Peak month
July1.3× the quietest month
Top search term
rope reel16K searches a year

02 · Price

A sale here is worth $23.80.

Listings sell for $23.80 on average, from $3.42 to $165.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.80 that is $0 to $2K a year per listing.

Average price
$23.80inside the $15 to $100 sweet spot
Price range
$3.42–$165.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Accessories & Supplies. It carries 987 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#239in Accessories & Supplies
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
987per listing
Listings tracked
39

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cable Reel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

119

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

44%

Top 20: 85%

Open market

38%

  • Brand 117%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Cable Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cable Reel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rope reel16K/yr
  • rope winder17K/yr
  • anchor rope holder6K/yr
  • rope holder10K/yr
  • anchor rope reel5K/yr
  • rope spool8K/yr
  • anchor rope winder6K/yr
  • rope storage5K/yr
  • paracord winder6K/yr
  • rope organizer5K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Reel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Huge”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cable Reel questions

Answered from the same tracked data.