Is cable caddy profitable to sell on Amazon United States?

The niche generates $82K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the cable caddy niche?

30 brands and 91 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in cable caddy?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.9%.

When does demand for cable caddy peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the cable caddy niche?

Listings span $10.19–$388.33; the average listing price is $78.02 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.

cable caddy

Worth a look

Shows low returns (0.9%), but a small market ($82K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great212.51

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Avg price

Great$78.02

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Price range

Bad$10.19–$388.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$82K

$82K/yr · 39K searches

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, cable caddy is a $82K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

cable caddy market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $117K–$156K; units × avg price
Conversion rate: 2.7%
Avg BSR: #223
Page quality: 0%
Prime: 94%
Sponsored: 86%
Out of stock: 2.4%
Avg brand age: 43 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

44%

Top 20: 87%

Open market

46%

Hicarer12%
AdirPro12%
Insaga8%
FEIMIRE7%
Skywalker7%
Jonard Tools7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top cable caddy search terms

cable caddy21K/yr -0.8%3.4% conv.
cable reel stand5K/yr +1.7%2.6% conv.
cable spool holder5K/yr +1.1%2.0% conv.
cable caddy for spool5K/yr -15.8%2.8% conv.
cable stand3K/yr -29.8%0.4% conv.

All search terms

Top cable caddy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hicarer Durable Single Axle Cable Caddy 13 x 16 Inch Wire Spool Rack Holder Commercial Industrial Steel Wire Rack Dispenser for Cable Reels Dispenser up to 100 lb Capacity

Hicarer$33.024.2★50 rev

AdirPro Single Axle Cable Reel Caddy | Industrial Steel Wire Dispenser | Holds Reels Up to 20 Diameter & 100 lb Capacity | Black

AdirPro$46.494.6★434 rev

Skywalker Cable Caddy Cable Holder (Max Weight 100 lbs.)

Skywalker$48.824.6★298 rev

Jonard Tools CC-2721 High Durability Steel Cable Caddy Holds Cable Reels Up To 20 Diameter and 100 lb Capacity

Jonard Tools$53.294.8★556 rev

Rotating Aluminum Cable Caddy for Wire & Cable Reels Supports up to 220 lbs

FEIMIRE$71.405.0★14 rev

Newest

by launch date

Exerock Heavy-Duty 1000 lbs Cable Reel Turntable Portable Wire Spool Rack with Lockable Wheels 20x20 Wire Spool Holder for Horizontal Payout Durable Cord Caddy for Damaged Cables

Exerock$79.540 rev

5mo ago

ZNZMAIO Wire Spool Rack 330 lb Capacity 34 Diameter 1 Pair Set

ZNZMAIO$76.8611 rev

9mo ago

Insaga Cable Caddy for Spool with Wheels- Foldable Wire Spool Rack Holder Portable Wire Spool Reel Caddy 100lb Capacity to Keep Cables Tidy and Organized Single Axle

Insaga$57.88112 rev

11mo ago

Foldable Single Axle Cable Caddy for Spool Heavy Duty Steel Cable Caddy 15 x 12 Inch Wire Spool Rack Holder for Cable Reels Dispenser Holds up to 100 lb for Commercial Industrial

Plus tard$35.226 rev

11mo ago

Wyckoff Wire Spool Rack Electrical Wire Dispenser & Cable Reel Caddy Multi-purpose Spool Holder Stand Fits up to 34 Reels and Load Capacity 330 LBS -1 Pair (Black)

Wyckoff$77.8218 rev

1y ago

What buyers say about cable caddy

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Better Price”

Ease Of Use12%

“Easy to use”

Quality-Overall11%

“Good quality”

Advertised Vs Actual Product8%

“Works as advertised”

Efficiency7%

“Functional”

Strength6%

“The frame feels sturdy”

Assembly/Installation5%

“Easy to put together”

Durability5%

“Serves well for a few months”

Size-Overall3%

“it all fitted”

Storage Capacity3%

“It works well for storing smaller supplies”

What buyers complain about

Quality-Overall12%

“Bayco needs to step up on their quality control a bit”

Size-Overall9%

“this is just not going to fit”

Durability8%

“One of the legs broke on the second time i used it”

Strength7%

“Kind of flimsy”

Defective Material/Parts7%

“the black plastic handle part was broken in two”

Ease Of Use6%

“Kind of awkward to use”

Thickness5%

“It's essentially no thicker than the steel tubing used to construct the caddy”

Dispensing Mechanism4%

“gets bound up below the dispensing unit”

Design-Overall3%

“in my opinion it is one minor design flaw”

Value For Money3%

“Its not worth the money I spent”

Top return reasons

Size-Overall36%

Defective Material/Parts16%

Functionality-Overall9%

Advertised Vs Actual Product6%

Dispensing Mechanism4%

Quality-Overall4%

Strength4%

Mechanism Issues3%