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Cable Caddy

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $82K a year here, so Cable Caddy is a Maybe.

Flapen Score
52
52 / 100
Top 15% of 8,347 Electronics niches · +9 vs the category median of 43
Market size
$82K/yr39K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
44%top-5 click share · 30 brands · 91 sellers

Flapen Score

Cable Caddy against its category

The dotted line is the Electronics average. Past it, Cable Caddy is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Caddy market on Amazon at a glance

Shoppers on Amazon United States searched for Cable Caddy 39K times last year and spent an estimated $82K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
2.7%
Market size, estimated
$82Ka year
Peak month
September2.0× the quietest month
Top search term
cable caddy21K searches a year

02 · Price

A sale here is worth $78.02.

Listings sell for $78.02 on average, from $10.19 to $388.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $78.02 that is $0 to $8K a year per listing.

Average price
$78.02inside the $15 to $100 sweet spot
Price range
$10.19–$388.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #223 within Accessories & Supplies. It carries 213 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
94%
Out of stock, average day
2.4%
Average rank
#223in Accessories & Supplies
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
213per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cable Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

91

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

44%

Top 20: 87%

Open market

46%

  • Hicarer12%
  • AdirPro12%
  • Insaga8%
  • FEIMIRE7%
  • Skywalker7%
  • Jonard Tools7%

Demand

Cable Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Cable Caddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable caddy21K/yr
  • cable reel stand5K/yr
  • cable spool holder5K/yr
  • cable caddy for spool5K/yr
  • cable stand3K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Caddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.05

Bayco needs to step up on their quality control a bit

Poor quality

Quality is not there with this dispenser

Size-Overall9%+0.49

this is just not going to fit

Its a bit bigger then expected

However a smaller real than expected

Durability8%−0.05

One of the legs broke on the second time i used it

if I placed any weight on it it was going to crack

Already falling apart

Strength7%

Kind of flimsy

Flimsy construction

The knob used to wind 150 ft of extension cord onto the reel is flimsy and not helpful

Defective Material/Parts7%−0.08

the black plastic handle part was broken in two

Defective handle

This one's defective

Love

Value For Money20%+0.60

Better Price

Reasonable price

Good investment

Ease Of Use12%+0.50

Easy to use

Makes life easier

It really has made the job easier

Quality-Overall11%−0.05

Good quality

The build quality is great

No complaints

Advertised Vs Actual Product8%+0.67

Works as advertised

just what I needed

Exactly as described

Efficiency7%+0.25

Functional

Works GREAT

The caddy works well for its intended purpose

Return

0.9% Return rate 48% Fixable by listing

Size-Overall36%▇▆▆█▇█

this is just not going to fit

Its a bit bigger then expected

However a smaller real than expected

Defective Material/Parts16%▇▆█▇▇▆

the black plastic handle part was broken in two

Defective handle

This one's defective

Functionality-Overall9%▆▄▃█▃▃
Advertised Vs Actual Product6%▆▆▅▆▇█
Dispensing Mechanism4%▅█▅▂▂▃

gets bound up below the dispensing unit

Quality is not there with this dispenser

FAQ

Common Cable Caddy questions

Answered from the same tracked data.