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Cable

Maybe

The top 5 brands take only 39% of clicks. But the average product has 29,569 reviews to catch up to, so Cable is a Maybe.

Flapen Score
58
58 / 100
Top 5% of 8,347 Electronics niches · +15 vs the category median of 43
Market size
$267K/yr555K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
28%top-5 click share · 55 brands · 106 sellers

Flapen Score

Cable against its category

The dotted line is the Electronics average. Past it, Cable is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable market on Amazon at a glance

Shoppers on Amazon United States searched for Cable 555K times last year and spent an estimated $267K. The top 5 brands take 39% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
4.2%
Market size, estimated
$267Ka year
Peak month
December2.1× the quietest month
Top search term
cable297K searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $4.19 to $58.47. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $11.36 that is $3K to $6K a year per listing.

Average price
$11.36under the $15 to $100 sweet spot
Price range
$4.19–$58.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within USB Cables. It carries 29,569 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in USB Cables
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
29,569per listing
Listings tracked
77

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

55 rising

Sellers

106

Top-5 brand share

39%

Top 20: 74%

Top-5 click share

28%

Top 20: 61%

Open market

57%

  • Brand 114%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable297K/yr
  • usb charger cord61K/yr
  • usb charger cable49K/yr
  • usb cords35K/yr
  • usb charging cord22K/yr
  • usb phone charger cord14K/yr
  • fast charge cable11K/yr
  • high speed charging cable9K/yr
  • usb cords for all devices15K/yr
  • usb charging cables11K/yr

Reviews and returns

What reviews say buyers love and hate about Cable

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Charging”
33%of negative reviews mention “Charging”
1.2%of orders come back
“Charging speed is absolutely terrible”
A buyer, on “Charging”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cable questions

Answered from the same tracked data.