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Cable

Maybe

The top 5 brands take only 39% of clicks. But the average product has 29,569 reviews to catch up to, so Cable is a Maybe.

Flapen Score
58
58 / 100
Top 5% of 8,347 Electronics niches · +15 vs the category median of 43
Market size
$267K/yr555K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
28%top-5 click share · 55 brands · 106 sellers

Flapen Score

Cable against its category

The dotted line is the Electronics average. Past it, Cable is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable market on Amazon at a glance

Shoppers on Amazon United States searched for Cable 555K times last year and spent an estimated $267K. The top 5 brands take 39% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
4.2%
Market size, estimated
$267Ka year
Peak month
December2.1× the quietest month
Top search term
cable297K searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $4.19 to $58.47. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $11.36 that is $3K to $6K a year per listing.

Average price
$11.36under the $15 to $100 sweet spot
Price range
$4.19–$58.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within USB Cables. It carries 29,569 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in USB Cables
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
29,569per listing
Listings tracked
77

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$5K$11K$16K$21K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

106

Top-5 brand share

39%

Top 20: 74%

Top-5 click share

28%

Top 20: 61%

Open market

57%

  • Anker14%
  • Teeind7%
  • Amazon Basics7%
  • etguuds6%
  • FGBNM5%
  • SMALLElectric4%

Demand

Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable297K/yr
  • usb charger cord61K/yr
  • usb charger cable49K/yr
  • usb cords35K/yr
  • usb charging cord22K/yr
  • usb phone charger cord14K/yr
  • fast charge cable11K/yr
  • high speed charging cable9K/yr
  • usb cords for all devices15K/yr
  • usb charging cables11K/yr

Reviews and returns

What reviews say buyers love and hate about Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging33%−0.11

Charging speed is absolutely terrible

Takes hours to charge

Did Not Charge

Durability18%−0.10

broke quickly

Broke in a week

Break easily

Quality-Overall8%+1.34

Poor Quality Control

Extremely low quality

Cheap quality

Functionality-Overall6%−0.04

DONT WORK

Barely worked

Never worked

Connectivity-Overall5%−0.02

Connection issues

Doesn't connect

Does not stay connected

Love

Charging24%−0.11

Charges as advertised

Charges fast

Charges my phone fast

Quality-Overall18%+1.34

Great quality plus value

Solid quality

Amazing Quality

Value For Money10%+0.92

price was fair

Cheap price

Great buy

Advertised Vs Actual Product10%+1.04

Works as promised

AS advertised

Does The Job

Durability6%−0.10

Durable Product

durable cord

Appear to be durable

Return

1.2% Return rate 16% Fixable by listing

Charging30%██████

Charging speed is absolutely terrible

Takes hours to charge

Did Not Charge

Compatibility-Overall15%█████▇

Not Sync compatible

not sure about compatibility

Isn't Compatible

Size-Overall11%▇▇███▇

Did not fit

Too short

Not true to size

Length11%█▇█▇██
Functionality-Overall7%█▇████

DONT WORK

Barely worked

Never worked

FAQ

Common Cable questions

Answered from the same tracked data.