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62

butterfly garland

Worth a look

Shows demand growing +238.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 3Growth 98Conversion 13Competition 96Returns 77Price range 27Avg price 91Brand share 97Review moat 92Quality gap 33

Growth

Incredible+238.6%

90-day search growth — must beat 0% to launch

Brand share

Incredible24%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Review moat

Great158.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$21.45

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.85–$318.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$14K

$14K/yr · 61K searches

According to Flapen's Amazon United States niche tracking, butterfly garland is a $14K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 24% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

butterfly garland market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$16K–$21K
units × avg price
Conversion rate
1.0%
Avg BSR
#4,423
Page quality
0%
Prime
94%
Sponsored
94%
Out of stock
20.7%
Avg brand age
25 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

82 rising

Sellers

86

Top-5 brand share

24%

Top 20: 56%

Top-5 click share

18%

Top 20: 42%

Open market

73%

  • wearage7%
  • cuixinclt5%
  • PullCrease4%
  • Lifeway Kids4%
  • Ctosree4%
  • Lineshading3%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +238.6% search growth over the last 90 days.
30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×

Top butterfly garland search terms

  • vbs27K/yr
  • vbs decorations12K/yr
  • magnified vbs7K/yr
  • magnified vbs decorations4K/yr
  • vbs magnified1K/yr
  • vbs magnified decorations1K/yr
  • vbs 2025 magnified949/yr
  • magnified vbs backdrop814/yr
  • magnify vbs946/yr
  • magnified1K/yr
All search terms

Top butterfly garland products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2734%$5466%$8198%$1K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about butterfly garland

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Colors are vibrant”

Quality-Overall15%

“Excellent product”

Design-Overall8%

“Beautifully designed”

Value For Money7%

“reasonably priced”

Advertised Vs Actual Product6%

“Just as advertised”

Size-Overall5%

“Great length and width”

Brightness/Shine/Glow4%

“helping to create a bright”

Ease Of Use4%

“easy to hang”

Durability3%

“They are so durable”

Magnetic Strength/Adsorption3%

“Theyre easy to attach with the magnets”

What buyers complain about

Size-Overall12%

“The balls are small”

Adhesion/Stickiness11%

“Abysmal Adhesive”

Quality-Overall7%

“Terrible quality construction”

Durability6%

“Torn”

Strength5%

“not sturdy”

Value For Money5%

“Not a good value for price”

Advertised Vs Actual Product5%

“I took off one star for the misleading description”

Thickness3%

“the material is much thinner”

Assembly/Installation3%

“Product ripped before installation”

Magnetic Strength/Adsorption3%

“Poor Magnet Strength”

Top return reasons

Size-Overall24%
Color14%
Value For Money10%
Advertised Vs Actual Product10%
Adhesion/Stickiness6%
Quality-Overall6%
Material Quality5%
Assembly/Installation4%
Defective Material/Parts3%
Display Colors3%

Common questions

Is butterfly garland profitable to sell on Amazon United States?
The niche generates $14K/yr across 114 tracked products. 36 of 81 products launched in the last 360 days are still selling. 90-day search growth is +238.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the butterfly garland niche?
82 brands and 86 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 24% of demand.
What do buyers complain about in butterfly garland?
Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.9%.
When does demand for butterfly garland peak?
Demand peaks in May–Jun–Jul; the busiest month runs 16.0× the quietest.
What does it cost to enter the butterfly garland niche?
Listings span $5.85–$318.89; the average listing price is $21.45 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.