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bushnell phantom 2 golf gps

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 83Conversion 23Competition 57Returns 57Price range 24Avg price 65Brand share 9Review moat 63Quality gap 47

Growth

Great+81.2%

90-day search growth — must beat 0% to launch

Avg price

Good$129.49

avg listing price — sweet spot $15–$100

Review moat

Good981.17

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$68.42–$202.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$78K

$78K/yr · 32K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bushnell phantom 2 golf gps is a $78K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

bushnell phantom 2 golf gps market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$65K–$97K
units × avg price
Conversion rate
1.9%
Avg BSR
#68
Page quality
0%
Prime
65%
Sponsored
83%
Out of stock
1.9%
Avg brand age
54 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

48

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

0%

  • Bushnell67%
  • Certified Brands11%
  • Wearable4U7%
  • EENOUR6%
  • BIRDIEPULSE6%
  • Izzo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.2% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Top bushnell phantom 2 golf gps search terms

  • bushnell phantom 213K/yr
  • bushnell phantom8K/yr
  • bushnell golf gps7K/yr
  • bushnell gps4K/yr
All search terms

Top bushnell phantom 2 golf gps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$12K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about bushnell phantom 2 golf gps

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“easy to follow”

Quality-Overall9%

“High quality construction”

GPS9%

“Great GPS”

Value For Money9%

“Good price”

Range7%

“Excellent Range finder”

Efficiency6%

“Works as described”

Advertised Vs Actual Product5%

“As advertised”

Battery Life4%

“Rechargeable battery life has been good so far”

Size-Overall3%

“Perfect size”

Magnetic Strength/Adsorption3%

“magnetic power was not affected”

What buyers complain about

Battery Life12%

“Battery would only last an hour after 2 years”

GPS7%

“Both failed to connect GPS to course after minimal ok usage”

Charging6%

“You cannot recharge the unit while listening to it”

Value For Money5%

“It's also too expensive”

Software/Application5%

“Software doesn't update correctly”

Functionality-Overall4%

“Lacks features”

Size-Overall4%

“This is not as tall”

Quality-Overall4%

“the clip on mounting frame is junk”

Ease Of Use3%

“Needs lots of practice to use”

Instructions/User Manual/Troubleshooting3%

“they did respond with extremely confusing directions”

Top return reasons

Range14%
Functionality-Overall11%
Charging9%
GPS9%
Value For Money7%
Size-Overall6%
Connectivity-Overall5%
Display-Overall4%
Advertised Vs Actual Product4%
Ease Of Use4%

Common questions

Is bushnell phantom 2 golf gps profitable to sell on Amazon United States?
The niche generates $78K/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Skip it (45/100).
How competitive is the bushnell phantom 2 golf gps niche?
6 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in bushnell phantom 2 golf gps?
Top complaints mined from reviews: Battery Life, GPS, Charging. The return rate is 2.7%.
When does demand for bushnell phantom 2 golf gps peak?
Demand peaks in Jul–Aug; the busiest month runs 3.4× the quietest.
What does it cost to enter the bushnell phantom 2 golf gps niche?
Listings span $68.42–$202.62; the average listing price is $129.49 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.