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Bushnell Phantom 2 Golf Gps

Fail

The top 5 brands take 96% of clicks, so Bushnell Phantom 2 Golf Gps is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$78K/yr32K searches / yr
90-day growth
+81.2%search demand this quarter
Competition
51%top-5 click share · 6 brands · 48 sellers

Flapen Score

Bushnell Phantom 2 Golf Gps against its category

The dotted line is the Electronics average. Past it, Bushnell Phantom 2 Golf Gps is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bushnell Phantom 2 Golf Gps market on Amazon at a glance

Shoppers on Amazon United States searched for Bushnell Phantom 2 Golf Gps 32K times last year and spent an estimated $78K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+81.2%
Conversion, latest week
1.9%
Market size, estimated
$78Ka year
Peak month
August3.4× the quietest month
Top search term
bushnell phantom 213K searches a year

02 · Price

A sale here is worth $129.49.

Listings sell for $129.49 on average, from $68.42 to $202.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $129.49 that is $0 to $13K a year per listing.

Average price
$129.49above the $15 to $100 sweet spot
Price range
$68.42–$202.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #68 within GPS, Finders & Accessories. It carries 981 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
65%
Out of stock, average day
1.9%
Average rank
#68in GPS, Finders & Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
981per listing
Listings tracked
23

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bushnell Phantom 2 Golf Gps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

48

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

0%

  • Brand 167%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Bushnell Phantom 2 Golf Gps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Bushnell Phantom 2 Golf Gps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bushnell phantom 213K/yr
  • bushnell phantom8K/yr
  • bushnell golf gps7K/yr
  • bushnell gps4K/yr

Reviews and returns

What reviews say buyers love and hate about Bushnell Phantom 2 Golf Gps

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Battery Life”
2.7%of orders come back
“Battery would only last an hour after 2 years”
A buyer, on “Battery Life”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bushnell Phantom 2 Golf Gps questions

Answered from the same tracked data.