Is bushnell profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 12 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the bushnell niche?

7 brands and 29 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in bushnell?

Top complaints mined from reviews: GPS, Battery Life, Software/Application. The return rate is 2.2%.

When does demand for bushnell peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 6.6× the quietest.

What does it cost to enter the bushnell niche?

Listings span $86.01–$298.27; the average listing price is $192.71 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.

bushnell

Worth a look

Shows a $2.4M/yr market, but prices mostly outside the sweet spot ($86.01–$298.27) keeps it on the watch list.

Market size

Incredible$2.4M

$2.4M/yr · 367K searches

Review moat

Great277.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Growth

Good+37.1%

90-day search growth — must beat 0% to launch

Avg price

Okay$192.71

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad$86.01–$298.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, bushnell is a $2.4M/yr Amazon United States market (367K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

bushnell market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $2.4M–$2.9M; units × avg price
Conversion rate: 3.4%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.1%
Avg brand age: 44 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Bushnell62%
Wearable4U11%
Certified Brands10%
PlayBetter7%
Blue Tees Golf4%
EENOUR3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.1% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.6×

Open Trend

Top bushnell search terms

bushnell golf speaker96K/yr +104.4%3.9% conv.
bushnell76K/yr +34.9%0.4% conv.
bushnell wingman hd41K/yr -5.9%4.0% conv.
bushnell wingman35K/yr +11.8%2.8% conv.
bushnell golf21K/yr +49.0%0.9% conv.
wingman bushnell golf speaker18K/yr +43.7%3.8% conv.
wingman hd15K/yr -7.2%2.7% conv.
bushnell speaker11K/yr +68.3%3.0% conv.
bushnell wingman hd gps speaker5K/yr +138.3%5.0% conv.
bushnell wingman 210K/yr +11.7%2.9% conv.

All search terms

Top bushnell products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bushnell Golf Wingman HD GPS Speaker with 3.5 Color Touchscreen 360 Premium Audio Visual & Audible Distances Hazard & GreenView Magnetic Cart Mount

Bushnell$202.623.8★148 rev

Bushnell Golf Wingman 2 GPS Bluetooth Speaker | Audible Distances Magnetic Cart Mount Custom Sound Bites TWS Pairing & USB-C Charging

Bushnell$116.074.6★297 rev

Bushnell Golf Wingman View Golf Speaker with GPS Audible & Visual Distances Hazard Detection Remote Control Magnetic Cart Mount

Bushnell$153.584.6★574 rev

Bushnell Wingman HD View Golf Speaker 3.5 Touchscreen GPS Distances Premium 360 Audio Waterproof Design Magnetic Cart Mount with Wearable4U PowerBank & Car/Wall Chargers Bundle

Wearable4U$214.304.1★45 rev

Bushnell Golf Wingman HD GPS Speaker with Color Touchscreen Audible and Visual Front/Center/Back with Powerful 360 Degree Audio Hazard Distances. Full Hole View and Signature Series Golf Towel

Certified Brands$214.274.6★54 rev

Newest

by launch date

Blue Tees Golf Player Pro GPS Speaker New 2026 Release AI Powered Golf Speaker 42 000+ Courses Visual Audible & Hazard Distances 10+ Hour Battery Magnetic Mount IP67 Waterproof

Blue Tees Golf$189.44125 rev

4mo ago

EENOUR Golf Range Finder with Slope 1200 Yards Golf Rangefinder Laser Rangefinders with Pin Lock Vibration 7X Magnification Rechargeable Compact Portable Range Finder Golfing for Men Women

EENOUR$86.01104 rev

4mo ago

Bushnell Wingman HD Golf GPS Speaker PlayBetter Pouch & Charger Bundle

PlayBetter$225.7513 rev

5mo ago

MiLESEEY GeneSonic Pro Golf Speaker with Detachable GPS Rangefinder Handheld 43000+ No Subscription Preloaded Courses View & Audible Distances Touchscreen 15H Battery Magnetic Waterproof Hazard

MiLESEEY$298.27232 rev

6mo ago

Bushnell Golf Wingman HD GPS Speaker with Color Touchscreen Audible and Visual Front/Center/Back with Powerful 360 Degree Audio Hazard Distances. Full Hole View and Signature Series Golf Towel

Certified Brands$214.2754 rev

8mo ago

What buyers say about bushnell

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality18%

“the speaker works great”

GPS16%

“The GPS unit is awesome”

Quality-Overall9%

“Good device”

Ease Of Use6%

“He found it easy to use after set up”

Battery Life5%

“Great battery life”

Value For Money4%

“Worth the money”

Range3%

“fairly accurate in range”

Advertised Vs Actual Product2%

“Exactly as described”

Software/Application2%

“connecting it to the app was straightforward”

Magnetic Strength/Adsorption2%

“great magnet”

What buyers complain about

GPS11%

“GPS no good”

Battery Life10%

“Bad battery”

Software/Application8%

“horrible app”

Connectivity-Overall6%

“Disconnects all the time”

Value For Money4%

“The price is a little high”

Functionality-Overall4%

“Lacks features”

Advertised Vs Actual Product3%

“*** Inaccurate Product Details”

Charging3%

“Does not hold charge”

Speaker3%

“Speaker wouldnt even recognize when it was plugged in”

Quality-Overall3%

“the speaker quality was nothing special”

Top return reasons

Connectivity-Overall11%

GPS10%

Speaker9%

Charging8%

Value For Money7%

Functionality-Overall7%

Advertised Vs Actual Product5%

Size-Overall4%

Ease Of Use3%

Audio Quality3%

Common questions

Is bushnell profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 12 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the bushnell niche?: 7 brands and 29 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in bushnell?: Top complaints mined from reviews: GPS, Battery Life, Software/Application. The return rate is 2.2%.
When does demand for bushnell peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 6.6× the quietest.
What does it cost to enter the bushnell niche?: Listings span $86.01–$298.27; the average listing price is $192.71 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.