brush wall plate
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Price range
Great$6.22–$62.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Market size
Good$357K$357K/yr · 322K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,130.55avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, brush wall plate is a $357K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
brush wall plate market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $341K–$409K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
20
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
19%
- VCE47%
- LEENUE11%
- iwillink8%
- VCELINK5%
- Riozoo4%
- BGHEOUYV4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 4.2×
Top brush wall plate search terms
- brush wall plate42K/yr
- wall cable pass through38K/yr
- cable pass through wall plate34K/yr
- wall plate cable pass through26K/yr
- cable pass through23K/yr
- brush plate21K/yr
- low voltage wall plate15K/yr
- cable wall pass through17K/yr
- pass through wall plate16K/yr
- wall pass through for wires13K/yr
Top brush wall plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VCE Brush Wall Plate Cable Pass Through with Bracket Decorator Cover for Low Voltage Cables - White 2-Pack
VCE$9.504.7★5,434 rev
VCE Brush Wall Plate Cable Pass Through Single Gang Decorator Wall Cover for Low Voltage Cables In-Wall Cable Management for Wall Mount TV (White) 2-Pack
VCE$6.894.6★7,512 rev
LEENUE Brush Wall Plate Single Gang Wall Plate Cable Pass Through for Low Voltage Wires Cord Hider for Wall Mount TV 2-Pack White
LEENUE$6.354.6★1,047 rev
TV Wire Hider Kit for Wall Mount TV White in Wall Cable Management Kit Includes 2 Pass Throughs and Hole Saw Drill Attachment for Easy Install
Riozoo$13.584.7★1,575 rev
4 Pack TV Cord Hider for Wall Mounted TV 2-3/8(60mm Hole) Wire Hider in Wall Cable Management Kit Includes 4 Pass Throughs and 1 Hole Saw Drill Attachment Easy to Install
BGHEOUYV$8.454.6★734 rev
Newest
by launch date
VCELINK TV Cord Hider for Wall Mounted TV 2.36 (60 mm) Mini White Cable Management Kit Hides TV Wires- Push Type 4 Pack Wall Cord Pass Throughs and 1 Hole Saw Drill- Ideal for Mounted TVs Desks
VCELINK$13.63212 rev
LEENUE Brush Wall Plate with Mounting Bracket Cable Pass Through Decorator Cover for Low Voltage Wires Single Gang Cord Hider for TV Home Theater System 2 Pack
LEENUE$9.24357 rev
4 PCS 3/4 inch Wall Grommets for Starlink Cable Grommets White Non-Slip Starlink Wall Cable Pass Through Bushing Grommets 19mm Diameter Silicone 3/4 inch Starlink Cable Routing Kit for Protecting Cord
Gunovy$7.45265 rev
Mount-It! in-Wall TV Cable Concealer Kit with Recessed Power Triple Outlet 9ft Cord and Hand Saw Easy Safe Cable Management for Organized TV and Home Theater Setups
Mount-It!$62.77521 rev
VCELINK in Wall Cable Management Kit (3.79 inch/96 mm) with Hole Saw Drill Attachment and Mounting Brackets Hide TV Cords for Network HDMI Coax Speaker Cables 2-Pack
VCELINK$13.59287 rev
Trending
90-day click momentumLEENUE Brush Wall Plate with Mounting Bracket Cable Pass Through Decorator Cover for Low Voltage Wires Single Gang Cord Hider for TV Home Theater System 2 Pack
LEENUE$9.244.7★
VCELINK TV Cord Hider for Wall Mounted TV 2.36 (60 mm) Mini White Cable Management Kit Hides TV Wires- Push Type 4 Pack Wall Cord Pass Throughs and 1 Hole Saw Drill- Ideal for Mounted TVs Desks
VCELINK$13.634.8★
Iwillink Brush Wall Plate (10 Pack) Cable Pass Through Insert for Wires Single Gang Cable Access Strap Wall Socket for HDTV Home Theater Systems
iwillink$19.414.6★
VCE Brush Wall Plate Cable Pass Through Single Gang Decorator Wall Cover for Low Voltage Cables In-Wall Cable Management for Wall Mount TV (Black) 2-Pack
VCE$6.874.6★
VCE Low Voltage Mounting Bracket Single Gang Wall Plate Flush Low Voltage Box for Network HDMI Coaxial Speaker Telephone Cables Black 5 Pack
VCE$9.714.7★
What buyers say about brush wall plate
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“Great product and thoughtful additions”
“made it easy”
“As expected”
“Cant beat the price”
“Fits perfectly”
“Does the job and looks nice”
“durable”
“Perfect Solution for Clean”
“Worked fine”
What buyers complain about
“The covers just don't fit tightly”
“Bad quality”
“The screws are cheap and broke”
“Pictures are misleading”
“Plastic cracks with one turn of the screw”
“Drill bit broke immediately”
“Very flimsy parts”
“No instructions”
“Return started”
“I dont think its worth more than $30”
Top return reasons
Common questions
- Is brush wall plate profitable to sell on Amazon United States?
- The niche generates $357K/yr across 22 tracked products. 90-day search growth is -2.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the brush wall plate niche?
- 14 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in brush wall plate?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.2%.
- When does demand for brush wall plate peak?
- Demand peaks in Jan–Nov; the busiest month runs 4.2× the quietest.
- What does it cost to enter the brush wall plate niche?
- Listings span $6.22–$62.77; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 2,131 reviews — the moat a new listing must climb.