Brown Headphones

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $610K a year.

Searches, last 12 months

488K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

1.3%

Market size, estimated

$610Ka year

Top search term

skin tone earbuds38K searches a year

Listings sell for $96.93 on average, from $21.27 to $291.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $96.93 that is $24K to $48K a year per listing.

Average price

$96.93inside the $15 to $100 sweet spot

Price range

$21.27–$291.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$24K–$48K

Returns

4.4%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #312 within Headphones & Earbuds. It carries 7,703 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

90%

Out of stock, average day

13.0%

Average rank

#312in Headphones & Earbuds

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

7,703per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months