Is brother tze-231 profitable to sell on Amazon United States?

The niche generates $84K/yr across 25 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (48/100).

How competitive is the brother tze-231 niche?

15 brands and 79 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in brother tze-231?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.6%.

When does demand for brother tze-231 peak?

Demand peaks in Jan–Apr–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the brother tze-231 niche?

Listings span $9.99–$98.13; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 5,558 reviews — the moat a new listing must climb.

brother tze-231

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$22.63

avg listing price — sweet spot $15–$100

Price range

Great$9.99–$98.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,558.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Market size

Bad$84K

$84K/yr · 21K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, brother tze-231 is a $84K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Apr–Jul. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

brother tze-231 market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $91K–$113K; units × avg price
Conversion rate: 17.8%
Avg BSR: #197
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 3.6%
Avg brand age: 27 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

14%

Brother55%
SUBLIMAKER18%
INKROBAT5%
Pristar4%
CocoKitch3%
Esaytool2%
Open — no brand owns it (9 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -5.5% search growth over the last 90 days.

Peak months: Jan, Apr, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top brother tze-231 search terms

tze23114K/yr -14.1%11.3% conv.
brother tze-231 12mm 0.47 black ink on white tape3K/yr +18.2%9.5% conv.
brother tze2313K/yr -14.5%15.2% conv.
2311K/yr +55.6%0.4% conv.

All search terms

Top brother tze-231 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft

Brother$27.154.8★22,560 rev

Brother Genuine TZe231~1/2 Black Print on White Label Tape. Each: 0.47 in x 26.2 ft (12 mm x 8 m)

Brother$15.634.8★22,560 rev

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)

SUBLIMAKER$18.264.8★275 rev

Brother Genuine P-Touch TZe-231 2 Pack Tape (TZE2312PK) (0.47) x 26.2 ft. (8m) Laminated P-Touch Tape Black on White (Pack of 2)

Brother$25.434.8★22,560 rev

Brother Genuine P-Touch TZe-231 6 Pack Tape (0.47) x 26.2 ft. (8m) 6-Pack Laminated P-Touch Tape Black on White Perfect for Indoor or Outdoor Use Water Resistant TZE2316PKB (TZE231)

Brother$60.154.8★22,560 rev

Newest

by launch date

TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs

JOJOME$10.2470 rev

1mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)

SUBLIMAKER$14.6047 rev

4mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White Replacement for TZ TZE TZE231 1/2 x 8m Tape Cassette for Ptouch PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D400 D410 (6 Packs)

INKROBAT$17.7237 rev

4mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)

SUBLIMAKER$18.2752 rev

4mo ago

4-Pack TZe TZ Tape 12mm 0.47 Laminated White Compatible for Brother TZe-231 TZe231 TZ-231 Label Tape Refills for P Touch Label Maker PT-D220 PT-D210 H110 PTH100 PTD210 D410 D400 1/2 x 26.2 ft

Pristar$15.491,873 rev

4mo ago

What buyers say about brother tze-231

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Great Deal”

Quality-Overall18%

“EXCELLENT PRODUCT”

Adhesion/Stickiness10%

“Adhesive is amazing”

Size-Overall10%

“Fits beautifully”

Advertised Vs Actual Product7%

“Exactly as described”

Print Quality5%

“The print itself was beautiful”

Ease Of Use5%

“Easy to use”

Compatibility-Overall4%

“It was compatible”

Durability3%

“This is a reliable”

Efficiency3%

“Works perfect in my machine”

What buyers complain about

Adhesion/Stickiness17%

“Adhesion is pretty bad”

Ease Of Use13%

“Hard To Peel”

Quality-Overall6%

“It definitely isn't the name brand quality”

Wrinkles5%

“wrinkles across file folders”

Functionality-Overall4%

“causing unusable output”

Jamming/Clogging4%

“This product tends to jam”

Value For Money4%

“They are expensive for what they are”

Print Quality3%

“the first thing I printed was somewhat poor quality”

Paper Quality3%

“It's a little more difficult to get the backing paper off of it”

Thickness3%

“It is a bit thinner than Im used to”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product14%

Compatibility-Overall12%

Adhesion/Stickiness6%

Functionality-Overall4%

Value For Money4%

Defective Material/Parts3%

Color2%

Print Quality2%

Jamming/Clogging1%

Common questions

Is brother tze-231 profitable to sell on Amazon United States?: The niche generates $84K/yr across 25 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (48/100).
How competitive is the brother tze-231 niche?: 15 brands and 79 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in brother tze-231?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.6%.
When does demand for brother tze-231 peak?: Demand peaks in Jan–Apr–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the brother tze-231 niche?: Listings span $9.99–$98.13; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 5,558 reviews — the moat a new listing must climb.

brother tze-231

brother tze-231 market data

Competition & brand share

Demand & seasonality

Top brother tze-231 search terms

Top brother tze-231 products on Amazon

Top sellers

Newest

Trending

What buyers say about brother tze-231

What buyers love

What buyers complain about

Top return reasons

Common questions

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