Brother Tze-231

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

17.8%

Market size, estimated

$84Ka year

Peak month

July2.1× the quietest month

Top search term

tze23114K searches a year

Listings sell for $22.63 on average, from $9.99 to $98.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $22.63 that is $6K to $11K a year per listing.

Average price

$22.63inside the $15 to $100 sweet spot

Price range

$9.99–$98.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

0.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #197 within Accessories & Supplies. It carries 5,558 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#197in Accessories & Supplies

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

5,558per listing

Listings tracked

25

15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

13Amazon's first-year sales bar

Average brand age

27 months