Is brother m tape profitable to sell on Amazon United States?

The niche generates $263K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (42/100).

How competitive is the brother m tape niche?

11 brands and 42 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in brother m tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Ease Of Use. The return rate is 1.5%.

When does demand for brother m tape peak?

Demand peaks in Jan; the busiest month runs 2.3× the quietest.

What does it cost to enter the brother m tape niche?

Listings span $8.45–$17.29; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 3,715 reviews — the moat a new listing must climb.

brother m tape

Skip it

Soft demand (-23.4% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible18.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Good$12.22

avg listing price — sweet spot $15–$100

Market size

Okay$263K

$263K/yr · 117K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,714.83

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.45–$17.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, brother m tape is a $263K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

brother m tape market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $183K–$244K; units × avg price
Conversion rate: 18.5%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

Labelife23%
xinsin21%
Fimax18%
Brother12%
Anycolor5%
RASSURT5%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.3×

Open Trend

Top brother m tape search terms

m-k231s brother label tape 12mm 0.4716K/yr -21.1%17.3% conv.
brother m-k2319K/yr -17.2%13.7% conv.
m-k2319K/yr -3.5%15.9% conv.
mk231 label tape white9K/yr -27.4%19.0% conv.
brother m tape11K/yr -45.2%9.7% conv.
m tape for brother label maker9K/yr -39.5%8.5% conv.
brother m-k231s tape 12mm 0.47 white6K/yr -5.6%17.6% conv.
brother label maker tape m-k2315K/yr +17.9%16.6% conv.
brother pt-m95 label maker tape refill5K/yr +13.3%14.0% conv.
mk2318K/yr -72.3%15.7% conv.

All search terms

Top brother m tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Labelife M-K231 PTM95 Label Tape Replace for Brother M Tape P Touch M-K231S M231 MK231 M-231 12mm 0.47 Inch for Brother PTouch PT-M95 PT-65 PT-80 PT-70 PT-45 PT-90 Label Makers Black on White 4 Pack

Labelife$13.634.6★2,696 rev

6-Pack M-K231 M Tape Compatible Label Tape Replacement for Brother P-Touch M231 MK231 M-231 M-K231S 12mm 0.47 White Work with Brother Ptouch PT-65 PT-M95 PT-90 PT-70 PT-80 PT-70BM PT-45 Label Maker

xinsin$13.544.7★742 rev

M-K231 12mm Replacement for Brother M Tape 0.47 White M-K231s Label Tape

Fimax$10.294.6★3,791 rev

Brother Genuine P-Touch M-2312PK Tape 2 Pack 1/2 (0.47) Wide Standard Non-Laminated Tape Black on White Recommended for Home and Indoor Use 0.47 x 26.2 (12mm x 8M) 2-Pack M2312PK M231

Brother$17.294.7★13,312 rev

Anycolor M-K231 M Tape Replace for Brother M-K231s MK231 M-231 PTM95 P-Touch Label Tape 12mm 0.47 White Non-Laminated for Brother Ptouch PT-M95 PT-65 PT-45 PT-70 PT85 PT90 Label Maker Refills 4-Pack

Anycolor$13.564.6★8,242 rev

Newest

by launch date

QWUIU M-K231 Label Maker Tape 12mm 0.47 White Compatible with Brother P-Touch M Tape MK-231 for Brother PTouch PT-M95 PT-90 PT-85 PT-70BM PT-65 PT-45 Label Maker 5-Pack

QWUIU$10.9674 rev

6mo ago

Kappiek M-K231 M Tape 12mm 0.47 White Label Tape Compatible for Brother M Tape M231 MK231 M-K231S for Brother PT-M95 PT-90 PT-85 PT-80 PT-70 PT-65 Label Maker Black on White 5 Pack Inking Ribbon

Kappiek$9.75153 rev

1y ago

5 Pack RASSURT M-K231 Label Tape Replace for Brother M Tape MK-231 M-K231S Brother Label Tape 12mm 0.47 MK231 Label Tape White for Compatible with Brother PTouch PT-M95 PT-65 PT-45 PT-70BM PT-80

RASSURT$13.30206 rev

2y ago

6-Pack M-K231 M Tape Compatible Label Tape Replacement for Brother P-Touch M231 MK231 M-231 M-K231S 12mm 0.47 White Work with Brother Ptouch PT-65 PT-M95 PT-90 PT-70 PT-80 PT-70BM PT-45 Label Maker

xinsin$13.54742 rev

3y ago

4 x Label Maker Tape Replacement for Brother P Touch M Tape M-K231 M-K231s MK231 MK-231 M231 12mm 0.47 White Compatible with Brother P Touch PT-M95 PT-90 PT-70 PT-65 PT-85 Label Maker Refills 26.2 Ft

HOLAPRO$10.73901 rev

4y ago

What buyers say about brother m tape

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Worth the money”

Quality-Overall12%

“the cartridges themselves appear to be very good quality”

Size-Overall10%

“Perfect size for my printer”

Advertised Vs Actual Product9%

“As advertised”

Adhesion/Stickiness9%

“stick just as well”

Ease Of Use6%

“EASY TO USE”

Print Quality6%

“Print quality is clean”

Efficiency5%

“It works great”

Functionality-Overall3%

“Works perfectly”

Durability3%

“Durable, and Useful”

What buyers complain about

Adhesion/Stickiness21%

“Terrible adhesive”

Quality-Overall12%

“Not the highest quality tapes”

Ease Of Use11%

“Hard to explain”

Size-Overall6%

“t fit printer”

Print Quality5%

“Don't stick well - also print isn't as dark as the original tape”

Value For Money4%

“A LITTLE PRICEY BUT LASTS LONG”

Compatibility-Overall3%

“That was completely my fault — I was just slightly off on compatibility”

Functionality-Overall3%

“It wouldn't feed from my printer”

Color2%

“I wish they'd make a white on black”

Durability2%

“Not durable”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product13%

Compatibility-Overall12%

Adhesion/Stickiness6%

Functionality-Overall3%

Defective Material/Parts2%

Print Quality1%

Color1%

Ease Of Use1%

Shape/Style1%

Common questions

Is brother m tape profitable to sell on Amazon United States?: The niche generates $263K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (42/100).
How competitive is the brother m tape niche?: 11 brands and 42 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in brother m tape?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Ease Of Use. The return rate is 1.5%.
When does demand for brother m tape peak?: Demand peaks in Jan; the busiest month runs 2.3× the quietest.
What does it cost to enter the brother m tape niche?: Listings span $8.45–$17.29; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 3,715 reviews — the moat a new listing must climb.

brother m tape

brother m tape market data

Competition & brand share

Demand & seasonality

Top brother m tape search terms

Top brother m tape products on Amazon

Top sellers

Newest

Trending

What buyers say about brother m tape

What buyers love

What buyers complain about

Top return reasons

Common questions

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