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Brother M Tape

Fail

Demand is soft, at -23.4% this quarter, so Brother M Tape is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$263K/yr117K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
77%top-5 click share · 11 brands · 42 sellers

Flapen Score

Brother M Tape against its category

The dotted line is the Electronics average. Past it, Brother M Tape is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother M Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Brother M Tape 117K times last year and spent an estimated $263K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 18.5% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
18.5%
Market size, estimated
$263Ka year
Peak month
January2.3× the quietest month
Top search term
m-k231s brother label tape 12mm 0.4716K searches a year

02 · Price

A sale here is worth $12.22.

Listings sell for $12.22 on average, from $8.45 to $17.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $12.22 that is $15K to $18K a year per listing.

Average price
$12.22under the $15 to $100 sweet spot
Price range
$8.45–$17.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Accessories & Supplies. It carries 3,715 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Accessories & Supplies
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,715per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Brother M Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

42

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • Brand 123%
  • Brand 221%
  • Brand 318%
  • Brand 412%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Demand

Brother M Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top Brother M Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • m-k231s brother label tape 12mm 0.4716K/yr
  • brother m-k2319K/yr
  • m-k2319K/yr
  • mk231 label tape white9K/yr
  • brother m tape11K/yr
  • m tape for brother label maker9K/yr
  • brother m-k231s tape 12mm 0.47 white6K/yr
  • brother label maker tape m-k2315K/yr
  • brother pt-m95 label maker tape refill5K/yr
  • mk2318K/yr

Reviews and returns

What reviews say buyers love and hate about Brother M Tape

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
21%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“Terrible adhesive”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brother M Tape questions

Answered from the same tracked data.