Is brother label maker tape 12mm 0.47 white profitable to sell on Amazon United States?

The niche generates $244K/yr across 42 tracked products. 22 of 26 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the brother label maker tape 12mm 0.47 white niche?

25 brands and 83 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in brother label maker tape 12mm 0.47 white?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.8%.

When does demand for brother label maker tape 12mm 0.47 white peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the brother label maker tape 12mm 0.47 white niche?

Listings span $5.92–$79.56; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.

brother label maker tape 12mm 0.47 white

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.92–$79.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.13

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Okay$244K

$244K/yr · 122K searches

Review moat

Okay2,758.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, brother label maker tape 12mm 0.47 white is a $244K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Worth a look — 60/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

brother label maker tape 12mm 0.47 white market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $272K–$363K; units × avg price
Conversion rate: 11.1%
Avg BSR: #170
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 4.7%
Avg brand age: 40 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

38%

Top 20: 79%

Open market

32%

Brother29%
SUBLIMAKER16%
BEYONDTEK7%
Pristar6%
Timorn6%
CocoKitch5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -2.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top brother label maker tape 12mm 0.47 white search terms

p touch label tape 12mm 0.47 white40K/yr -0.9%4.3% conv.
tze-231 12mm 0.47 black ink on white tape31K/yr -0.4%7.5% conv.
tz tape 12mm 0.47 laminated white35K/yr -0.1%9.2% conv.
tze6K/yr -10.0%1.9% conv.
brother tze5K/yr -5.1%2.5% conv.
ptouch tze tape5K/yr -32.5%3.5% conv.

All search terms

Top brother label maker tape 12mm 0.47 white products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)

SUBLIMAKER$18.264.8★275 rev

Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft

Brother$27.154.8★22,560 rev

Label Maker Tape 12mm 0.47 White Replacement for Brother TZ TZe-231 Laminated Black on White Labels Refill Compatible with P Touch PT-D210 D220 H110 D200 D400 6 Pack

Timorn$15.904.5★133 rev

TZe-231 Replace for Brother P Touch Label Maker Tape 12mm 0.47 Laminated WhiteTze-2312pk Black Ink on White Tape for PT-H103w H110 D210 D220 D400 1180 1280 1890 2040 8m 26.2ft

BEYONDTEK$10.634.7★484 rev

Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement

Nicelabels$5.924.3★175 rev

Newest

by launch date

TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs

JOJOME$10.2470 rev

1mo ago

Fizoon 12mm 0.47 Inch Laminated Black on White Label Maker Tape Tze-231 Replace for Brother P Touch Label Tape TZe TZ Ptouch Refills TZe231 for PT-D210 220 PTH110BP H111 PTP-710BT 12 mm x 8m 4-Pack

Fizoon$13.7514 rev

3mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)

SUBLIMAKER$14.6047 rev

4mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White Replacement for TZ TZE TZE231 1/2 x 8m Tape Cassette for Ptouch PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D400 D410 (6 Packs)

INKROBAT$17.7237 rev

4mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)

SUBLIMAKER$18.2752 rev

4mo ago

What buyers say about brother label maker tape 12mm 0.47 white

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Decent price”

Quality-Overall16%

“EXCELLENT PRODUCT”

Adhesion/Stickiness10%

“Stick Well”

Size-Overall10%

“Fit great”

Advertised Vs Actual Product8%

“Exactly as described”

Ease Of Use6%

“EASY TO USE”

Print Quality6%

“The print itself was beautiful”

Efficiency4%

“Works perfect in my machine”

Compatibility-Overall4%

“It was compatible”

Durability3%

“This is a reliable”

What buyers complain about

Adhesion/Stickiness15%

“Adhesion is pretty bad”

Ease Of Use15%

“Hard To Peel”

Jamming/Clogging7%

“This product tends to jam”

Functionality-Overall5%

“One of the cartridges did not work”

Quality-Overall4%

“It definitely isn't the name brand quality”

Value For Money4%

“They are expensive for what they are”

Wrinkles3%

“wrinkles across file folders”

Paper Quality3%

“Paper backing too thin”

Print Quality3%

“It didn't print properly”

Compatibility-Overall3%

“no fit to my printer”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product14%

Compatibility-Overall12%

Adhesion/Stickiness6%

Functionality-Overall4%

Defective Material/Parts3%

Value For Money3%

Color2%

Print Quality2%

Jamming/Clogging1%

Common questions

Is brother label maker tape 12mm 0.47 white profitable to sell on Amazon United States?: The niche generates $244K/yr across 42 tracked products. 22 of 26 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the brother label maker tape 12mm 0.47 white niche?: 25 brands and 83 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in brother label maker tape 12mm 0.47 white?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.8%.
When does demand for brother label maker tape 12mm 0.47 white peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the brother label maker tape 12mm 0.47 white niche?: Listings span $5.92–$79.56; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.

brother label maker tape 12mm 0.47 white

brother label maker tape 12mm 0.47 white market data

Competition & brand share

Demand & seasonality

Top brother label maker tape 12mm 0.47 white search terms

Top brother label maker tape 12mm 0.47 white products on Amazon

Top sellers

Newest

Trending

What buyers say about brother label maker tape 12mm 0.47 white

What buyers love

What buyers complain about

Top return reasons

Common questions

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