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Brother Label Maker Tape 12mm 0.47 White

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -2.4% this quarter, so Brother Label Maker Tape 12mm 0.47 White is a Maybe.

Flapen Score
60
60 / 100
Top 3% of 8,347 Electronics niches · +17 vs the category median of 43
Market size
$244K/yr122K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
38%top-5 click share · 25 brands · 83 sellers

Flapen Score

Brother Label Maker Tape 12mm 0.47 White against its category

The dotted line is the Electronics average. Past it, Brother Label Maker Tape 12mm 0.47 White is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Label Maker Tape 12mm 0.47 White market on Amazon at a glance

Shoppers on Amazon United States searched for Brother Label Maker Tape 12mm 0.47 White 122K times last year and spent an estimated $244K. The top 5 brands take 63% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
11.1%
Market size, estimated
$244Ka year
Peak month
January1.6× the quietest month
Top search term
p touch label tape 12mm 0.47 white40K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $5.92 to $79.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.13 that is $5K to $9K a year per listing.

Average price
$18.13inside the $15 to $100 sweet spot
Price range
$5.92–$79.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #170 within Accessories & Supplies. It carries 2,759 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#170in Accessories & Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,759per listing
Listings tracked
42

04 · Newcomers

22 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
22Amazon's first-year sales bar
Average brand age
40 months

Products

Top Brother Label Maker Tape 12mm 0.47 White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

83

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

38%

Top 20: 79%

Open market

32%

  • Brand 129%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Brother Label Maker Tape 12mm 0.47 White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Brother Label Maker Tape 12mm 0.47 White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • p touch label tape 12mm 0.47 white40K/yr
  • tze-231 12mm 0.47 black ink on white tape31K/yr
  • tz tape 12mm 0.47 laminated white35K/yr
  • tze6K/yr
  • brother tze5K/yr
  • ptouch tze tape5K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Label Maker Tape 12mm 0.47 White

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
15%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Adhesion is pretty bad”
A buyer, on “Adhesion/Stickiness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brother Label Maker Tape 12mm 0.47 White questions

Answered from the same tracked data.