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29

briggs and riley backpack

Skip it

Prices mostly outside the sweet spot ($72.09–$634.51) — this niche doesn't clear our bar today.

Market size 17Growth 55Conversion 6Competition 40Returns 14Price range 5Avg price 35Brand share 12Review moat 50Quality gap 47

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Review moat

Okay1,524.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$275.49

avg listing price — sweet spot $15–$100

Market size

Bad$70K

$70K/yr · 52K searches

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$72.09–$634.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, briggs and riley backpack is a $70K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 29/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

briggs and riley backpack market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$69K–$138K
units × avg price
Conversion rate
0.5%
Avg BSR
#1,294
Page quality
0%
Prime
100%
Sponsored
68%
Out of stock
5.0%
Avg brand age
39 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

3%

  • Briggs & Riley58%
  • Troubadour22%
  • Samsonite6%
  • Bellroy6%
  • NOMATIC3%
  • TUMI2%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top briggs and riley backpack search terms

  • briggs and riley backpack47K/yr
  • briggs and riley backpack for men3K/yr
  • briggs riley backpack2K/yr
All search terms

Top briggs and riley backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$28K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about briggs and riley backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Really nice quality bag”

Durability11%

“Feels durable”

Pockets/Compartments9%

“the pockets are thoughtfully organized for easy access”

Design-Overall6%

“Well designed”

Value For Money6%

“Value for Money”

Size-Overall5%

“its a perfect fit”

Strength5%

“Sturdy”

Portability5%

“compact bag is a must”

Storage Capacity4%

“Storage”

Comfort-Overall4%

“Great Comfort”

What buyers complain about

Zipper Quality14%

“Lastly, the zippers are NOT smooth in the straight”

Value For Money10%

“Disappointing for the price”

Size-Overall9%

“This was too big for me so I had to return it”

Quality-Overall8%

“Not well made”

Durability6%

“Backpack started coming apart in less than 3 months”

Strap/String Quality6%

“Straps wear unevenly”

Portability4%

“too havey to carry”

Design-Overall3%

“Poor construction and sizing”

Water Resistance3%

“the interior gets wet when exposed to rain or water”

Ease Of Use2%

“pretty difficult to get things out of”

Top return reasons

Size-Overall46%
Weight Heavy8%
Pockets/Compartments5%
Advertised Vs Actual Product5%
Value For Money5%
Zipper Quality4%
Material Quality3%
Shape/Style3%
Color2%
Strap/String Quality2%

Common questions

Is briggs and riley backpack profitable to sell on Amazon United States?
The niche generates $70K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Skip it (29/100).
How competitive is the briggs and riley backpack niche?
8 brands and 33 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in briggs and riley backpack?
Top complaints mined from reviews: Zipper Quality, Value For Money, Size-Overall. The return rate is 8.1% — above our launch gate.
When does demand for briggs and riley backpack peak?
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the briggs and riley backpack niche?
Listings span $72.09–$634.51; the average listing price is $275.49 (sweet spot $15–$100). The average incumbent carries 1,524 reviews — the moat a new listing must climb.