Briefcases for Men

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

1.1%

Market size, estimated

$1.4Ma year

Peak month

December2.4× the quietest month

Top search term

briefcases for men379K searches a year

Listings sell for $74.81 on average, from $14.15 to $299.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $74.81 that is $19K to $37K a year per listing.

Average price

$74.81inside the $15 to $100 sweet spot

Price range

$14.15–$299.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$19K–$37K

Returns

5.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #106 within Bags, Cases & Sleeves. It carries 2,767 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#106in Bags, Cases & Sleeves

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,767per listing

Listings tracked

62

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months