Briefcase Leather
FailShoppers spend an estimated $29K a year here, so Briefcase Leather is a Fail.
- Flapen Score
- 42 / 100Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 4342
- Market size
- $29K/yr59K searches / yr
- 90-day growth
- +13.6%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 45 sellers
Flapen Score
Briefcase Leather against its category
The dotted line is the Electronics average. Past it, Briefcase Leather is stronger. Inside it, weaker.
Market
The Briefcase Leather market on Amazon at a glance
Shoppers on Amazon United States searched for Briefcase Leather 59K times last year and spent an estimated $29K. The top 5 brands take 47% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +13.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $29Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- leather briefcase men7K searches a year
02 · Price
A sale here is worth $79.09.
Listings sell for $79.09 on average, from $17.31 to $299.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $79.09 that is $0 to $8K a year per listing.
- Average price
- $79.09inside the $15 to $100 sweet spot
- Price range
- $17.31–$299.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #925 within Bags, Cases & Sleeves. It carries 2,198 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #925in Bags, Cases & Sleeves
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,198per listing
- Listings tracked
- 41
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Briefcase Leather products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
45
Top-5 brand share
47%
Top 20: 91%
Top-5 click share
39%
Top 20: 76%
Open market
48%
- Brand 120%
- Brand 210%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Briefcase Leather search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Briefcase Leather search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- leather briefcase men7K/yr
- mens leather shoulder bags5K/yr
- leather side bag7K/yr
- leather brief case7K/yr
- man bag leather6K/yr
- briefcase leather6K/yr
- brown leather satchel6K/yr
- mens leather briefcase bag4K/yr
- leather laptop3K/yr
- fossil messenger bag men2K/yr
Reviews and returns
What reviews say buyers love and hate about Briefcase Leather
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Briefcase Leather questions
Answered from the same tracked data.









