Skip to content

Breakfast Maker

Fail

The top 5 brands take 100% of clicks, so Breakfast Maker is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$1.4M/yr1.1M searches / yr
90-day growth
-14.1%search demand this quarter
Competition
74%top-5 click share · 5 brands · 30 sellers

Flapen Score

Breakfast Maker against its category

The dotted line is the Electronics average. Past it, Breakfast Maker is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breakfast Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Breakfast Maker 1.1M times last year and spent an estimated $1.4M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.4%
Market size, estimated
$1.4Ma year
Peak month
December2.7× the quietest month
Top search term
breakfast sandwich maker346K searches a year

02 · Price

A sale here is worth $35.17.

Listings sell for $35.17 on average, from $26.87 to $50.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $35.17 that is $70K to $88K a year per listing.

Average price
$35.17inside the $15 to $100 sweet spot
Price range
$26.87–$50.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$70K–$88K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #17 within Portable Audio & Video. It carries 30,170 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#17in Portable Audio & Video
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
30,170per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Breakfast Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 219%
  • Brand 33%
  • Brand 43%
  • Brand 51%

Demand

Breakfast Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Breakfast Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breakfast sandwich maker346K/yr
  • jbl go 3173K/yr
  • egg sandwich maker67K/yr
  • breakfast maker70K/yr
  • egg mcmuffin maker48K/yr
  • hamilton beach breakfast sandwich maker36K/yr
  • hamilton beach sandwich maker23K/yr
  • egg muffin maker20K/yr
  • 30 dollar items45K/yr
  • jbl go323K/yr

Reviews and returns

What reviews say buyers love and hate about Breakfast Maker

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Audio Quality”
7%of negative reviews mention “Leak-Proof”
3.0%of orders come back
“Leaks egg”
A buyer, on “Leak-Proof”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Breakfast Maker questions

Answered from the same tracked data.