breadboard
Worth a lookShows low returns (0.7%), but soft demand (-15.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good783.95avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.05–$33.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$505K$505K/yr · 517K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, breadboard is a $505K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
breadboard market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $458K–$572K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.4%
- Avg brand age
- 43 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- BOJACK31%
- ELEGOO22%
- REXQualis20%
- DEYUE10%
- Aypzuke4%
- minidodoca3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top breadboard search terms
- breadboard313K/yr
- bread board87K/yr
- solderless breadboard24K/yr
- bread boards electronics24K/yr
- breadboards17K/yr
- bread boards12K/yr
- large breadboard8K/yr
- arduino breadboard10K/yr
- electronic breadboard7K/yr
- electronics breadboard5K/yr
Top breadboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOJACK 3 Values 130 Pcs Solderless Breadboard 4 Pcs 830 Tie Points & 400 Tie Points & 126 Pcs Flexible Breadboard Jumper Wires
BOJACK$10.144.5★726 rev
4PCS Breadboards Kit Include 2PCS 830 Point 2PCS 400 Point Solderless Breadboards for Proto Shield Distribution Connecting Blocks
REXQualis$7.044.6★3,552 rev
DEYUE breadboard Set Prototype Board - 6 PCS 400 Pin Solderless Board Kit for Raspberry pi and Arduino Project
DEYUE$6.854.6★1,090 rev
ELEGOO Upgraded Electronics Fun Kit w/Power Supply Module Jumper Wire Precision Potentiometer 830 tie-Points Breadboard Compatible with Arduino STM32
ELEGOO$14.744.5★406 rev
ELEGOO 3pcs Breadboard 830 Point Solderless Prototype PCB Board Kit for Arduino Proto Shield Distribution Connecting Blocks
ELEGOO$8.364.4★2,437 rev
Newest
by launch date
Solderless Breadboard Kit 4 Boards with 120 Flexible Jumper Wires
zenorebir$7.1733 rev
134Pcs Breadboard Kit Solderless 830 * 2 & 400 * 2 Tie Points Boards
Prdiozyn$7.7541 rev
Minidodoca 4050-Point Solderless Breadboard
minidodoca$27.40246 rev
Breadboard Kit with 830-Tie-Point 400-Tie-Point Boards 3x170-Tie-Point Mini Boards 65Pcs Flexible Wires 9V DC Adapter for Arduino IoT & STEM
Dixseplu$7.11117 rev
ELEGOO 6PCS 400 Point Breadboard Kit Solderless Breadboards for Arduino Project Small Bread Board Electronics for Circuits PCB Prototype Board
ELEGOO$8.44221 rev
Trending
90-day click momentumSolderless Breadboard Kit 4 Boards with 120 Flexible Jumper Wires
zenorebir$7.174.3★
Minidodoca 4050-Point Solderless Breadboard
minidodoca$27.404.0★
134Pcs Breadboard Kit Solderless 830 * 2 & 400 * 2 Tie Points Boards
Prdiozyn$7.754.4★
Breadboard Jumper Wires Kit 1Pcs 830 Breadboards 1PCS 400 Breadboards +65pcs Flexible Breadboard Jumper Wires +140pcs Jumper Wires+1pcs Tweezer for Arduino Raspberry Pi
Aypzuke$10.134.5★
BOJACK 1Pcs 803 & 1 Pcs 400 Tie Points Solderless Breadboard 65 Pcs Jumper Wires 6PCS 170 Points Mini Breadboard
BOJACK$9.004.4★
What buyers say about breadboard
What buyers praise and complain about, mined from review topics.What buyers love
“High quality for price”
“Good for Price”
“Exactly as Shown”
“Easy to use”
“The layout is consistent”
“Nice size”
“The kit was impressive in the number of pieces it contained”
“make good connections”
“Good for old hands and newbies alike”
“I like that the boards have adhesive backs”
What buyers complain about
“quality control problems”
“Bad fit”
“Very poor connections”
“Its quite frustrating to use”
“won't work again”
“Difficult or impossible to insert components”
“it dose not come with instructions”
“push the adhesive stuff away”
“The dovetail tabs are also too skinny”
“The connectors dont fit together the best”
Top return reasons
Common questions
- Is breadboard profitable to sell on Amazon United States?
- The niche generates $505K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the breadboard niche?
- 12 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in breadboard?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Connectivity-Overall. The return rate is 0.7%.
- When does demand for breadboard peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the breadboard niche?
- Listings span $6.05–$33.29; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.