Is braided extension cord profitable to sell on Amazon United States?

The niche generates $81K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (39/100).

How competitive is the braided extension cord niche?

8 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in braided extension cord?

Top complaints mined from reviews: Durability, Charging, Socket/Port/Plug. The return rate is 1.7%.

When does demand for braided extension cord peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the braided extension cord niche?

Listings span $7.38–$18.84; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 18,785 reviews — the moat a new listing must climb.

braided extension cord

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.36

avg listing price — sweet spot $15–$100

Price range

Okay$7.38–$18.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Market size

Bad$81K

$81K/yr · 103K searches

Review moat

Bad18,785.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, braided extension cord is a $81K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

braided extension cord market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $114K–$142K; units × avg price
Conversion rate: 7.0%
Avg BSR: #145
Page quality: 0%
Prime: 100%
Sponsored: 41%
Out of stock: 1.1%
Avg brand age: 44 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

HANYCONY43%
GE31%
Cordinate14%
Seeklyze4%
RIKSOIN3%
Globe Electric2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top braided extension cord search terms

braided extension cord30K/yr -9.1%3.7% conv.
ge extension cord17K/yr +0.9%3.8% conv.
hanycony surge protector power strip14K/yr -7.4%10.3% conv.
hanycony8K/yr +23.7%5.3% conv.
fabric extension cord9K/yr -0.6%2.8% conv.
extension cord braided8K/yr -22.0%5.3% conv.
rope extension cord4K/yr +4.5%2.3% conv.
cloth extension cord4K/yr -11.6%3.5% conv.
extension cord ge4K/yr -10.4%6.0% conv.
hanycony surge protector3K/yr -8.8%6.7% conv.

All search terms

Top braided extension cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Surge Protector Power Strip - HANYCONY 8 Outlets 4 USB (2 USB C) Charging Ports Multi Plug Outlet Extender 5Ft Braided Extension Cord Flat Plug Wall Mount Desk Charging Station for Home Office ETL

HANYCONY$10.184.8★67,643 rev

GE 3-Outlet Power Strip 8 Ft Braided Extension Cord with Multiple Outlets Grounded Flat Plug ETL Listed White 38433

GE$13.374.8★28,365 rev

Surge Protector Power Strip HANYCONY Extension Cord with Multiple Outlets 5 Ft Ultra Thin Flat Plug 8 Outlets 4 USB Ports(2USB C) 1080J Outlet Extender for Home Office College Dorm Room Essentials

HANYCONY$10.654.8★6,343 rev

6Ft Surge Protector Power Strip with USB C HANYCONY Extension Cord with 8 Outlets(2.2 IN) 4 USB Ports(2 USB C) Flat Plug Wall Mount 3 Side Outlet Extender for Home Dorm Room Essentials ETL Listed

HANYCONY$14.644.8★67,643 rev

Cordinate Extension Cord 8 Ft 3-Outlet Flat Plug Braided Extension Cord with Multiple Outlets 2 Prong Safety Slide 125V Gray 42841-T2

Cordinate$7.384.8★17,831 rev

Newest

by launch date

16/3 Braided Extension Cord 15 FT Braided Extension Cord Flexible & Durable Indoor 3 Prong Power Cable Suitable for Home and Office 13 Amp 1625 Watt 125VAC 16AWG ETL Listed

Skrizcable$10.5511 rev

7mo ago

Seeklyze 16 Gauge Braided Extension Cord 6 FT 16/3 Flat Plug Power Cord Indoor 3 Prong White Extension Cable Flexible for Home Dorm Room Essentials 13A 125V 1625W ETL Listed

Seeklyze$7.7856 rev

9mo ago

Riksoin Extension Cord Outdoor 10FT/2m Braided Universal 3 Prong Extension Cord 18AWG Indoor Extension Cable for PC Monitor Scanner Printers NEMA 5-15P to C5 Computer Power Cable

RIKSOIN$13.8535 rev

1y ago

GE Indoor Flat Plug Extensin Crd 15 Ft 3-Outlet Braided Extension ord with Multiple Outlets Long xtnsion Cord with Safety Slide 2 Prong Right Angled Plug Gray/White Power Crd ETL Listed 81591

GE$10.3361 rev

1y ago

GE Flat Plug Power Strip Extension Cord with USB Ports Travel Power Strip with 2 Outlets 3 USB Ports Cruise Ship Essentials 6 Ft Braided Small Extension Cord Flat Wall Plug ETL Listed White 81597

GE$15.2490 rev

2y ago

What buyers say about braided extension cord

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Decent quality”

Socket/Port/Plug15%

“All the ports work great”

Charging9%

“Charging is quick too”

Advertised Vs Actual Product8%

“matches description”

Value For Money6%

“Worth every penny”

Ease Of Use6%

“easy to access”

Design-Overall4%

“Compact design”

Portability4%

“Great for travel”

Size-Overall4%

“not too big making it good for traveling”

Drop/Impact Protection3%

“are surge protected”

What buyers complain about

Durability17%

“Not durable”

Charging13%

“It took forever to charge”

Socket/Port/Plug11%

“USB ports dont work”

Quality-Overall9%

“Cheap in price and quality”

Functionality-Overall8%

“Did Not Work”

Size-Overall5%

“Way too large”

Noise Level3%

“Buzzing noise”

Night Vision2%

“Night light doesnt work”

Flammable2%

“Caught fire”

Brightness/Shine/Glow2%

“the night light very light not real bright”

Top return reasons

Size-Overall24%

Compatibility-Overall14%

Socket/Port/Plug10%

Value For Money9%

Functionality-Overall8%

Advertised Vs Actual Product8%

Charging5%

Defective Material/Parts3%

Add-Ons/Attachments3%

Connectivity-Overall2%

Common questions

Is braided extension cord profitable to sell on Amazon United States?: The niche generates $81K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (39/100).
How competitive is the braided extension cord niche?: 8 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in braided extension cord?: Top complaints mined from reviews: Durability, Charging, Socket/Port/Plug. The return rate is 1.7%.
When does demand for braided extension cord peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the braided extension cord niche?: Listings span $7.38–$18.84; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 18,785 reviews — the moat a new listing must climb.