Is box palma profitable to sell on Amazon United States?

The niche generates $463K/yr across 9 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -44.5%. Flapen's verdict: Skip it (30/100).

How competitive is the box palma niche?

3 brands and 6 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in box palma?

Top complaints mined from reviews: Software/Application, Value For Money, Size-Overall. The return rate is 6.1% — above our launch gate.

When does demand for box palma peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the box palma niche?

Listings span $65.32–$390.90; the average listing price is $276.40 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.

box palma

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great171.11

avg incumbent reviews — the moat a new listing must climb

Market size

Good$463K

$463K/yr · 220K searches

Avg price

Okay$276.40

avg listing price — sweet spot $15–$100

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Competition

Bad86%

top-5 click share — a locked-up shelf

Price range

Bad$65.32–$390.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-44.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, box palma is a $463K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

box palma market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $553K–$691K; units × avg price
Conversion rate: 0.8%
Avg BSR: #42
Page quality: 0%
Prime: 89%
Sponsored: 33%
Out of stock: 37.7%
Avg brand age: 19 months
Avg seller age: 198 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

BOOX77%
VIWOODS13%
XTEINK10%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -44.5% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top box palma search terms

boox palma 2211K/yr -45.9%0.7% conv.
books palma4K/yr -1.1%0.1% conv.
inkpalm 53K/yr -15.8%0.0% conv.
box palma2K/yr -24.6%0.0% conv.
boox palma black184/yr -84.9%7.7% conv.

All search terms

Top box palma products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOOX Palma 2 Pro Mobile ePaper eBook Reader 8G 128G 150PPI in Color Mode (White)

BOOX$390.904.0★38 rev

BOOX Palma2 Pro Mobile ePaper eBook Reader 8G 128G 150PPI in Color Mode (Black)

BOOX$388.773.7★82 rev

VIWOODS 6.13 Carta1300 AiPaper Reader with 4G Connectivity Ultra-Thin & Light E Ink eReader Device AI Integrated 300PPI Adjustable Front Light 128GB Storage

VIWOODS$259.264.3★64 rev

XTEINK X4 E-Book Reader (Developer Edition) 4.3 Pocket E-Ink eReader Physical Page-Turn Buttons Ultra-Thin 0.23 & 2.72 oz Magnetic-Ready Design Distraction-Free Reading 16GB Mist Gray

XTEINK$65.324.2★369 rev

BOOX Palma2 Pro Mobile ePaper eBook Reader 8G 128G 150PPI in Color Mode (White)

BOOX$388.573.7★82 rev

Newest

by launch date

XTEINK X4 E-Book Reader (Developer Edition) 4.3 Pocket E-Ink eReader Physical Page-Turn Buttons Ultra-Thin 0.23 & 2.72 oz Magnetic-Ready Design Distraction-Free Reading 16GB Mist Gray

XTEINK$65.32369 rev

4mo ago

XTEINK X4 E-Book Reader (Developer Edition) 4.3 Pocket E-Ink eReader Physical Page-Turn Buttons Ultra-Thin 0.23 & 2.72 oz Magnetic-Ready Design Distraction-Free Reading 16GB Space Black

XTEINK$66.49369 rev

4mo ago

VIWOODS 6.13 Carta1300 AiPaper Reader with 4G Connectivity Ultra-Thin & Light E Ink eReader Device AI Integrated 300PPI Adjustable Front Light 128GB Storage

VIWOODS$259.2664 rev

8mo ago

BOOX Palma 2 Pro Mobile ePaper eBook Reader 8G 128G 150PPI in Color Mode (White)

BOOX$390.9038 rev

9mo ago

BOOX Palma2 Pro Mobile ePaper eBook Reader 8G 128G 150PPI in Color Mode (Black)

BOOX$388.7782 rev

9mo ago

What buyers say about box palma

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to read”

Portability11%

“easy to carry”

Size-Overall9%

“love the size”

Software/Application6%

“Simple apps and programs for that these days”

Value For Money6%

“Worth every penny”

Weight Light6%

“I love its lightweight”

Battery Life5%

“Battery life is good”

Quality-Overall4%

“Amazing quality”

Touch/Button Controls3%

“The buttons are amazing”

Assembly/Installation3%

“which includes all the set up time”

What buyers complain about

Software/Application7%

“Most of your apps will not work very well”

Value For Money7%

“my only con is its kind of expensive”

Size-Overall5%

“It's a little bigger than I wanted”

Ease Of Use4%

“NOT user friendly”

Durability4%

“It makes me question the total durability of this device”

Touch/Button Controls4%

“The screen is not a touch screen”

Functionality-Overall4%

“Didn't meet the needs of my job”

Quality-Overall3%

“This company doesn't have good quality control”

Display Colors3%

“However, I dont like how the colors looked on the webtoons app”

Connectivity-Overall2%

“Worthless connectivity to devices”

Top return reasons

Functionality-Overall14%

Size-Overall13%

Value For Money8%

Display Resolution7%

Touch Screen5%

Software/Application5%

Advertised Vs Actual Product5%

Color4%