Bowers and Wilkins Earbuds
FailPrices span $143.63–$539.12, mostly outside the sweet spot, so Bowers and Wilkins Earbuds is a Fail.
- Flapen Score
- 31 / 100Ranks 7,472 of 8,347 Electronics niches · −12 vs the category median of 4331
- Market size
- $64K/yr24K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 113 sellers
Flapen Score
Bowers and Wilkins Earbuds against its category
The dotted line is the Electronics average. Past it, Bowers and Wilkins Earbuds is stronger. Inside it, weaker.
Market
The Bowers and Wilkins Earbuds market on Amazon at a glance
Shoppers on Amazon United States searched for Bowers and Wilkins Earbuds 24K times last year and spent an estimated $64K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $64Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- bowers and wilkins earbuds15K searches a year
02 · Price
A sale here is worth $266.98.
Listings sell for $266.98 on average, from $143.63 to $539.12. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $266.98 that is $0 to $27K a year per listing.
- Average price
- $266.98above the $15 to $100 sweet spot
- Price range
- $143.63–$539.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$27K
- Returns
- 9.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #1,636 within Headphones & Earbuds. It carries 1,173 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #1,636in Headphones & Earbuds
- Average rating
- 3.88 starsAmazon United States average 4.42 stars
- Average reviews
- 1,173per listing
- Listings tracked
- 20
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bowers and Wilkins Earbuds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
113
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 24%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
Demand
Bowers and Wilkins Earbuds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Bowers and Wilkins Earbuds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bowers and wilkins earbuds15K/yr
- bowers & wilkins earbuds4K/yr
- pi7 s22K/yr
- bowers and wilkins pi7 s21K/yr
- pi7 s2 bowers wilkins891/yr
- bowers & wilkins pi7 s21K/yr
Reviews and returns
What reviews say buyers love and hate about Bowers and Wilkins Earbuds
We read the reviews and the return reasons for every product selling here.
“Bluetooth issues”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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FAQ
Common Bowers and Wilkins Earbuds questions
Answered from the same tracked data.