Bowers and Wilkins Earbuds

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

1.0%

Market size, estimated

$64Ka year

Peak month

November1.5× the quietest month

Top search term

bowers and wilkins earbuds15K searches a year

Listings sell for $266.98 on average, from $143.63 to $539.12. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $266.98 that is $0 to $27K a year per listing.

Average price

$266.98above the $15 to $100 sweet spot

Price range

$143.63–$539.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$27K

Returns

9.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #1,636 within Headphones & Earbuds. It carries 1,173 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

11.7%

Average rank

#1,636in Headphones & Earbuds

Average rating

3.88 starsAmazon United States average 4.42 stars

Average reviews

1,173per listing

Listings tracked

20

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

29 months