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Bose Sunglasses

Fail

The top 5 brands take 99% of clicks, so Bose Sunglasses is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$1.0M/yr303K searches / yr
90-day growth
+25.0%search demand this quarter
Competition
48%top-5 click share · 6 brands · 38 sellers

Flapen Score

Bose Sunglasses against its category

The dotted line is the Electronics average. Past it, Bose Sunglasses is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bose Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Bose Sunglasses 303K times last year and spent an estimated $1.0M. The top 5 brands take 99% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+25.0%
Conversion, latest week
1.8%
Market size, estimated
$1.0Ma year
Peak month
September1.6× the quietest month
Top search term
oho sunshine31K searches a year

02 · Price

A sale here is worth $184.88.

Listings sell for $184.88 on average, from $35.62 to $488.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $184.88 that is $18K to $46K a year per listing.

Average price
$184.88above the $15 to $100 sweet spot
Price range
$35.62–$488.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$18K–$46K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,385 within Wearable Technology. It carries 1,250 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
1.2%
Average rank
#1,385in Wearable Technology
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
1,250per listing
Listings tracked
27

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bose Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

38

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

0%

  • Brand 161%
  • Brand 216%
  • Brand 312%
  • Brand 47%
  • Brand 51%
  • Brand 61%

Demand

Bose Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bose Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oho sunshine31K/yr
  • oho smart glasses56K/yr
  • oho sunshine bluetooth sunglasses38K/yr
  • bose sunglasses with bluetooth36K/yr
  • bose sunglasses26K/yr
  • bose glasses23K/yr
  • bose frames18K/yr
  • oho17K/yr
  • bluetooth reading glasses12K/yr
  • bose smart glasses7K/yr

Reviews and returns

What reviews say buyers love and hate about Bose Sunglasses

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Durability”
5.4%of orders come back
“Already broken”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bose Sunglasses questions

Answered from the same tracked data.