Bose Earbuds

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.0M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

1.6%

Market size, estimated

$10.0Ma year

Top search term

bose earbuds2.7M searches a year

Listings sell for $158.89 on average, from $42.11 to $261.45. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $158.89 that is $397K to $477K a year per listing.

Average price

$158.89above the $15 to $100 sweet spot

Price range

$42.11–$261.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$397K–$477K

Returns

5.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Headphones & Earbuds. It carries 8,213 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#151in Headphones & Earbuds

Average rating

4.01 starsAmazon United States average 4.42 stars

Average reviews

8,213per listing

Listings tracked

20

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

28 months