Bone Conduction Headphones
MaybeShoppers spend an estimated $37.4M a year here. But the average product has 8,729 reviews to catch up to, so Bone Conduction Headphones is a Maybe.
- Flapen Score
- 51 / 100Top 18% of 8,347 Electronics niches · +8 vs the category median of 4351
- Market size
- $37.4M/yr13.4M searches / yr
- 90-day growth
- +10.7%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 27 sellers
Flapen Score
Bone Conduction Headphones against its category
The dotted line is the Electronics average. Past it, Bone Conduction Headphones is stronger. Inside it, weaker.
Market
The Bone Conduction Headphones market on Amazon at a glance
Shoppers on Amazon United States searched for Bone Conduction Headphones 13.4M times last year and spent an estimated $37.4M. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 13.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37.4M a year.
- Searches, last 12 months
- 13.4M
- Growth, 90 days vs prior 90
- +10.7%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $37.4Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- bone conduction headphones3.4M searches a year
02 · Price
A sale here is worth $95.61.
Listings sell for $95.61 on average, from $26.28 to $245.32. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $95.61 that is $1.4M to $1.9M a year per listing.
- Average price
- $95.61inside the $15 to $100 sweet spot
- Price range
- $26.28–$245.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $1.4M–$1.9M
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Headphones & Earbuds. It carries 8,729 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Headphones & Earbuds
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 8,729per listing
- Listings tracked
- 21
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bone Conduction Headphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
27
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
7%
- Brand 140%
- Brand 232%
- Brand 38%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (4 brands, 7%)
Demand
Bone Conduction Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Bone Conduction Headphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bone conduction headphones3.4M/yr
- shokz1.5M/yr
- open ear earbuds2.2M/yr
- shokz openrun pro 2659K/yr
- shokz headphones1.3M/yr
- open ear headphones839K/yr
- bone conduction earbuds651K/yr
- running headphones526K/yr
- shockz headphones329K/yr
- raycon bone conduction headphones241K/yr
Reviews and returns
What reviews say buyers love and hate about Bone Conduction Headphones
We read the reviews and the return reasons for every product selling here.
“Poor Audio Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Bone Conduction Headphones questions
Answered from the same tracked data.