bluey stickers
Skip itPrices mostly outside the sweet spot ($4.08–$15.79) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,051avg incumbent reviews — the moat a new listing must climb
Market size
Good$358K$358K/yr · 497K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.08–$15.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bluey stickers is a $358K/yr Amazon United States market (497K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bluey stickers market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $344K–$430K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #702
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 5.0%
- Avg brand age
- 28 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
49
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Trends International42%
- RAXO23%
- Horizon Group USA17%
- Bluey8%
- SmileMakers4%
- Unique3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Top bluey stickers search terms
- bluey stickers390K/yr
- bluey sticker19K/yr
- bluey stickers for kids24K/yr
- stickers bluey11K/yr
- bluey vinyl stickers10K/yr
- bluey stickers5K/yr
- bluey water bottle stickers9K/yr
- bluey sticker sheets5K/yr
- bluey stickers for water bottles5K/yr
- stickers de bluey4K/yr
Top bluey stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey - stickerland pad - 4 Pages - Licensed Stickerland Pad - 4 Pages
Trends International$4.194.7★939 rev
100 Cartoon Stickers Colorful Aesthetic VSCO Vinyl/PVC Waterproof Decals for Water Bottle Phone Case Laptop Skateboard Gift for Teens Boys and Girls (Blue 100)
RAXO$9.484.6★1,407 rev
Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors Bluey
Horizon Group USA$9.954.8★6,446 rev
Bluey Holographic Stickers Pack
Trends International$6.744.7★155 rev
Horizon Group USA Bluey Sticker Playset 2 Sticker Play Scenes 35+ Reusable Puffy Bluey Repositionable Stickers for Kids Perfect for Travel Screen-Free Fun
Horizon Group USA$5.894.4★5,144 rev
Newest
by launch dateHorizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors Bluey
Horizon Group USA$9.956,446 rev
Bluey Decal Variety Pack (100-Pack) Decal Variety Pack
Trends International$9.6147 rev
SmileMakers Bluey Stickers for Kids Classroom - 100 Count Bulk Teacher Supplies with 5 Assorted Character Designs | 2.5 Inch Reward Stickers for Students Preschool & Elementary School Prizes
SmileMakers$12.8043 rev
SmileMakers Bluey & Friends Stickers 2.5 Inches 100 Count 5 Designs Multicolor
SmileMakers$12.9735 rev
Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up
Horizon Group USA$8.73743 rev
Trending
90-day click momentumHorizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors Bluey
Horizon Group USA$9.954.8★
Bluey Paper Sticker Sheet Favors (Pack of 4) | Assorted Designs | Perfect for Kids Party Decor & Creative Fun
Unique$5.874.7★
100 Cartoon Stickers Colorful Aesthetic VSCO Vinyl/PVC Waterproof Decals for Water Bottle Phone Case Laptop Skateboard Gift for Teens Boys and Girls (Blue 100)
RAXO$9.484.6★
SmileMakers Bluey Stickers for Kids Classroom - 100 Count Bulk Teacher Supplies with 5 Assorted Character Designs | 2.5 Inch Reward Stickers for Students Preschool & Elementary School Prizes
SmileMakers$12.804.7★
SmileMakers Bluey & Friends Stickers 2.5 Inches 100 Count 5 Designs Multicolor
SmileMakers$12.975.0★
What buyers say about bluey stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome fun”
“bright colors”
“Good price”
“Good quality board”
“stick very well”
“Perfect for scrapbooking, decorating, and arts and crafts”
“Decent gift”
“its very durable”
“Theyre adorable and also a good size”
“Perfect and easy for small kids”
What buyers complain about
“don't stick well”
“a few came apart”
“Extremely low quality”
“The size is bigger than most”
“Kinda cheap”
“so their reusable-ness is limited”
“cant use them”
“Poor print/ink quality”
“the others were some weird version of bluey with different characters or different takes on certain characters”
“cant use as advertised”
Top return reasons
Common questions
- Is bluey stickers profitable to sell on Amazon United States?
- The niche generates $358K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the bluey stickers niche?
- 7 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in bluey stickers?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.7%.
- When does demand for bluey stickers peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bluey stickers niche?
- Listings span $4.08–$15.79; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.