bluey backdrop
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Review moat
Great460.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.70–$37.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$137K$137K/yr · 363K searches
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bluey backdrop is a $137K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bluey backdrop market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $138K–$172K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #1,377
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.3%
- Avg brand age
- 25 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
28
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
52%
Top 20: 88%
Open market
31%
- ERAOLIAE16%
- BOBORAT15%
- Danilaziya14%
- Unique10%
- Northwest9%
- POAKYPA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.0×
Top bluey backdrop search terms
- bluey backdrop120K/yr
- bluey birthday banner76K/yr
- bluey birthday backdrop40K/yr
- bluey banner23K/yr
- bluey backdrop birthday24K/yr
- bluey back drop10K/yr
- bluey banner birthday7K/yr
- happy birthday bluey banner5K/yr
- bluey tapestry6K/yr
- bluey party backdrop5K/yr
Top bluey backdrop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5x3ft Blue Dog Birthday Background Kids Blue Cartoon Photography Backdrop Boys Girls Birthday Party Wall Decorations Photo Props Cute Photo Backgrounds Banner Birthday Party Supplies (Blue Dog)
ERAOLIAE$9.764.7★52 rev
5x3ft Blue Dog Theme Backdrop Cartoon Photography Background Kids Boys Girls Birthday Party Decorations Photo Booth Banner Props
Danilaziya$9.844.8★539 rev
NORTHWEST Bluey Hooray Heelers Wall Hanging Official Bluey Fabric Tapestry for Nursery Playroom & Kids Birthday Banner Party Decorations | 40 x 57 Inches
Northwest$18.454.8★304 rev
BOBORAT 5 * 3ft Blue Dog Birthday Backdrop Birthday Party Decoration Background Pink Cute Cartoon Theme Photo Banner for Girl Woman Kid Adult (Style A)
BOBORAT$8.614.8★418 rev
Bluey Birthday Banner and 3 Hanging Swirl Decorations - Bluey Birthday Decorations and Party Supplies - Officially Licensed
Unique$8.184.6★48 rev
Newest
by launch date
Blue Dogs Happy Birthday Party Decorations Set Banner Balloons Cake Toppers Kids Party Favors Complete Party Kit for Boys and Girls Colorful Celebration Accessories (blue)
Woansju$21.1221 rev
Bluey Birthday Banner and 3 Hanging Swirl Decorations - Bluey Birthday Decorations and Party Supplies - Officially Licensed
Unique$8.1848 rev
Unique Bluey Birthday Banner and Bluey Tablecloth - Birthday Decorations and Party Supplies - Officially Licensed
Unique$9.94119 rev
Bluey Birthday Banner and Bluey Tablecloth with Hanging Swirls - Bluey Birthday Decorations and Party Supplies - Officially Licensed
Unique$12.8648 rev
Bluey Birthday Banner and 6 Hanging Swirls | Bluey Birthday Decorations | Party Supplies | Officially Licensed
Unique$11.5648 rev
Trending
90-day click momentumBlue Dogs Happy Birthday Party Decorations Set Banner Balloons Cake Toppers Kids Party Favors Complete Party Kit for Boys and Girls Colorful Celebration Accessories (blue)
Woansju$21.124.4★
Blue Dog Birthday Party Supplies Cartoon Blue Dog Theme Party Decorations Banner Happy Birthday Banners Backdrop5 x 3 ft
POAKYPA$8.764.8★
Cartoon Dog House Backdrop Blue Dog Birthday Party Background Cartoon Photography Background Kids Birthday Party Decorations for Boys and Girls 7x5 ft
Generic$16.374.8★
Bluey Birthday Banner and 3 Hanging Swirl Decorations - Bluey Birthday Decorations and Party Supplies - Officially Licensed
Unique$8.184.6★
5x3ft Blue Dog Birthday Background Kids Blue Cartoon Photography Backdrop Boys Girls Birthday Party Wall Decorations Photo Props Cute Photo Backgrounds Banner Birthday Party Supplies (Blue Dog)
ERAOLIAE$9.764.7★
What buyers say about bluey backdrop
What buyers praise and complain about, mined from review topics.What buyers love
“All the decorations are of good quality”
“The colors are vibrant”
“Good Size”
“Definitely worth the price”
“Came assembled”
“The design is fun”
“It is fairly durable”
“As described”
“Quick and easy”
“Excellent material”
What buyers complain about
“Not durable at all”
“Just disappointing that it doesnt have a straw to inflate it had a hard time struggling”
“maybe the quality control isnt great”
“Not sticky enough”
“feels a bit lacking for the price point”
“It was pretty big”
“Very fragile and break easily”
“Assembly takes a bit”
“Although it's quite thin”
“Guess i should have read the description better”
Top return reasons
Common questions
- Is bluey backdrop profitable to sell on Amazon United States?
- The niche generates $137K/yr across 32 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the bluey backdrop niche?
- 23 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in bluey backdrop?
- Top complaints mined from reviews: Durability, Inflation/Deflation, Quality-Overall. The return rate is 3.2%.
- When does demand for bluey backdrop peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bluey backdrop niche?
- Listings span $5.70–$37.53; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.